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Paid Social Associate
Paid Social AssociateKeller Postman • Phoenix, AZ, US
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Paid Social Associate

Paid Social Associate

Keller Postman • Phoenix, AZ, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Paid Social Associate

Our in-house marketing team powers nationwide client acquisition for a growing law firm. As a Paid Social Associate, your #1 focus is launching, scaling, and optimizing Meta (Facebook / Instagram) campaigns that generate high-quality leads for our legal teams. You'll turn business goals into channel-ready plans, build clean account structures, keep budgets on pace, and run disciplined experiments that cut CPL and raise signed-case volume.

This is a full-time, remote position with an annual base salary of $70,000 to $85,000, depending on experience, plus a year-end discretionary bonus and benefits.

Responsibilities

  • Strategic Planning : Translate case-specific goals and CAC / CPL targets into Meta media plansaudience frameworks, creative testing matrices, flighting, and budgets aligned to intake capacity and firm objectives.
  • Build & Launch : Stand up end-to-end campaigns in Meta Ads Manager (naming conventions, ABO / CBO, placements, Advantage+ as appropriate). Configure Instant Forms / Lead Ads and landing-page flows (Unbounce or similar) with airtight UTM taxonomy.
  • Tracking & Data : Implement and QA Meta Pixel + Conversions API (GTM or server-side), set Aggregated Event Measurement, verify domains, and connect offline conversions to improve match rates and downstream optimization.
  • Optimization & Testing : Monitor performance daily. Adjust bids / budgets, audiences, and creative based on statistically sound reads. Use Facebook Experiments for clean A / B tests with equal spend distribution. Build test roadmaps that prioritize the largest leversoffer, creative concept, audience, then format.
  • Analytics & Reporting : Own channel dashboards and weekly reporting (GA4 / Looker Studio / Sheets). Track funnel metrics from click ? lead ? qualified lead ? signed retainer, and highlight insights the legal and intake teams can act on.
  • Process & QA : Maintain SOPs, pre-launch checklists, and naming / UTM standards. Document outcomes from each experiment so the team keeps compounding wins.

Qualifications

  • 23+ years hands-on in Meta Ads Manager running performance / lead-gen campaigns with measurable revenue or signed-case impact.
  • Proven ability to launch from scratch : Business Manager set-up, pixel / CAPI, event mapping, domain verification, Instant Forms, and offline event flows.
  • Data fluency : GA4 basics, UTM discipline, pivot tables, VLOOKUP / INDEX-MATCH, and cohort thinking.
  • Copy & creative sense : You know how to brief and iterate creatives that stop the scroll and match legal-industry compliance needs.
  • Communication & ownership : You can manage deadlines, move multiple launches in parallel, and present concise insights without fluff.

    • Plus Qualifications

  • Experience in legal, mass tort, consumer protection, or healthcare lead gen.
  • Familiarity with Salesforce or similar CRM, Twilio for calls / SMS, and landing-page platforms like Unbounce.
  • Working knowledge of GTM and server-side tagging concepts.
  • Light design chops in Canva / Figma for quick ad iterations.
  • Experience with other ad platforms : TikTok, Pinterest, X, Google Ads, Snapchat.
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