A company is looking for a Digital Marketing Manager to lead their marketing initiatives.
Key Responsibilities
Design, build, and optimize integrated email marketing campaigns targeting a B2B audience
Manage social media marketing and content initiatives across various platforms
Execute paid media campaigns to achieve measurable ROI and lead generation goals
Qualifications
Minimum 5 years of experience in digital marketing with a focus on email and social media marketing
Hands-on expertise with marketing automation platforms like HubSpot, Mailchimp, or Marketo
Proficient in CRM segmentation and A / B testing tools such as Optimizly and Hotjar
Skilled in social media management and automation tools including MeetAlfred
Strong analytical skills with a data-driven approach to campaign optimization
Digital Marketing Manager • Boise, Idaho, United States