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Senior Analytics Manager (16262-1)
Senior Analytics Manager (16262-1)NY Staffing • Englewood Cliffs, NJ, US
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Senior Analytics Manager (16262-1)

Senior Analytics Manager (16262-1)

NY Staffing • Englewood Cliffs, NJ, US
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Senior Analytics Manager

Job Type : Regular Fulltime, Hourly

A Bachelor's degree or higher in Marketing or other related fields

A minimum of 8+ years of media data, analytics and insights experience (paid search / social, display, affiliate marketing, and ecommerce / CPG).

Location : 700 Sylvan Ave, Englewood Cliffs, NJ

Benefits : Medical Insurance (Health, Dental & Vision), Paid Time Off, 401K, H1B / Green Card Sponsorship for qualified employee

Hands-on experience at global industry leader Samsung

Opportunities for career advancement

Compensation : $45-48 / hr

Top Skills :

  • Innately familiar with MMM & MTA
  • Developing insights-led executive / leadership reports
  • Knowing Paid Media (full funnel, retail, performance marketing)

Responsibilities :

  • Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies.
  • Lead the analysis and development of executive-friendly marketing / media reports.
  • Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy.
  • Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports.
  • Drive sophisticated analyses and insights to visualize, interpret and "story-tell" data and learnings.
  • Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment.
  • Partner closely with IM Paid Media and Paid Media AOR.
  • Work closely with the PCG Analytics' Team and Big data team.
  • Lead MMM / MTA requirements, report-outs and optimizations.

    • Qualifications :

  • Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
  • Should have a minimum of 8+ years of media data, analytics and insights experience.
  • Direct experience standing up MMM / MTA measurement and the understanding of the components and metrics of MMM / MTA.
  • A positive "all-hands-on-deck" attitude and willingness to get the job done.
  • Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.
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    Senior Manager • Englewood Cliffs, NJ, US

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