Job Description
We are looking for a Graphic Designer to join our team on a long-term contract basis in Atlanta, Georgia. In this role, you will act as both a creative expert and business partner, delivering innovative packaging and marketing designs for a specific product category. This position requires a blend of design expertise, strategic thinking, and collaboration with cross-functional teams to translate business goals into impactful visual solutions.
Responsibilities:
• Develop a comprehensive understanding of the assigned product category, including competitor analysis, retail dynamics, shopper behavior, and brand strategy.
• Collaborate with internal teams to contribute visually to category and brand strategy discussions, offering creative insights to support business decisions.
• Conduct market research through in-store audits, competitive reviews, and retailer-specific observations to inform design solutions.
• Design and execute packaging and marketing materials aligned with established brand strategy and visual guidelines.
• Ensure creative outputs enhance brand consistency, drive sales objectives, and achieve clarity at the shelf.
• Manage the end-to-end design process, including revisions, production readiness, and final handoff.
• Utilize project management tools like Wrike to track project progress, prioritize tasks, and communicate timelines effectively.
• Serve as the primary creative contact for Sales and Brand teams, addressing requests and providing strategic design recommendations.
• Collaborate with cross-functional departments to share insights and continuously improve creative approaches.
• Build trust with stakeholders through effective communication, reliability, and a deep understanding of business objectives.• 3–6+ years of graphic design experience, ideally within retail, branding, or consumer packaged goods industries.
• Expertise in packaging design and production processes.
• Advanced skills in Adobe Creative Suite, including Illustrator, Photoshop, and other design tools.
• Familiarity with design AI tools and their applications.
• Strong understanding of shopper behavior, retail environments, and competitive landscapes.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills to build strong partnerships with internal teams.
• Demonstrated ability to translate business strategies into creative visual solutions.