Marketing Strategist ( Senior Living)Smartbug Media • Provo, UT, US
Marketing Strategist ( Senior Living)
Smartbug Media • Provo, UT, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implementedyou drive the strategy with the client Act as the main point of contact and the face of SmartBug for your clients Address client feedback and concerns promptly Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directoryyour clients should be happy to be a reference Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations) Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot's competitive position to ensure the clients' strategies remain cutting-edge and effective You are responsible for being an expert in your clients' industry such that they see you as a peer and trusted advisor Develop value-based goals for our clients across the customer lifecycle Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer's strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth Demand Generation : Ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, lead nurturing, paid media; all features within HubSpot Marketing Hub and Content Hubnot just inbound marketing and / or HubSpot methodology Sales and CRM : Product knowledge, building rapport, analyzing customer needs, communicating with different buyer personas, contact management, account-based marketing and selling, sequences, lead qualification, lead routing, pipeline management, pipeline automation, handling objections, prospecting, competitive analysis, presentation and sales training; all features within HubSpot CRM Customer Success : Establishing strong customer relationships, customer acquisition strategies, customer retention strategies, customer onboarding, customer loyalty, customer health metrics, customer feedback surveys, cross-sell and upsell strategies, customer lifetime value, service and support analytics; all features within HubSpot Service Hub Develop full customer lifecycle strategy for clients that meets their stated business goalsdemonstrating ROI for your clients should be your North Star Understanding of third-party tools and how they integrate with HubSpot for the purposes of recommending strategies Understand how to optimize client's HubSpot instances as well as execute the technology strategy in HubSpot Work with creatives to create and curate sales collateral, presentations, and other content pieces to support your clients' sales processes Reporting and Analytics : Regularly assess and report on the impact of sales enablement and operations effortsremember, ROI is the North Star Use insights to optimize strategies and improve results Provide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performance data Leadership : Directly manage and develop 1-2 Marketing Specialistsyou are responsible for their performance and their development Delivery Process : Monitor and manage campaign budgets and scope Track and meet effective billing rate (EBR) goals Work with internal SmartBug team to ensure quality work is delivered to clients Ensure you create and follow processes that result in differentiated client results and quality Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 6 years of experience in digital strategy. Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living industries is a plus. Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem. Proven ability to lead and direct a team of professionals working on client accounts. Experience in setting and achieving annual and quarterly goals for clients. Demonstrated ability to build and maintain a positive and productive team spirit. Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. Strong interpersonal skills and the ability to inspire and motivate a team. Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. Exceptional communication and presentation skills. High level of organization, attention to detail, and the ability to manage multiple priorities. Strong problem-solving capabilities and the ability to navigate complex challenges. High level of integrity, work ethic, and professionalism. Passion for client success and a commitment to delivering outstanding results. Experience working remotely in similar roles is strongly preferred. HubSpot essential certifications. Annual Salary between $66,000 - $95,000 DOE Health insurance with company contribution Paid maternity and paternity leave Paid vacation Paid time off Winter Closure from December 25th - January 1st 2026 4-week paid sabbatical every 5 years of employment Monthly remote work allowance 401(k) with employer matching Flexible spending plan Company-funded short-term disability and life insurance Long-term disability Training budget The flexibility of working remotely MacBook Air issued to you at time of hire
Marketing Strategist (Senior Living)
SmartBug Media is the full-service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, with a strong focus on the HubSpot ecosystem. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to help clients set the course for continued success.
Job Summary :
The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle, while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients.
To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.
As a Marketing Strategist, you will be measured on delivering the following :
- Client satisfaction (results, retention, awards, reviews, referenceable clients)
- Customer growth and profitability
- Client effective billing rates (EBRs)
- Out-of-scope revenue attainment
- Setting and achieving SMART client goals
- Timely strategy delivery
- Individual utilization rates that meet company goals
Key Responsibilities :
Client Success :
Strategy Development and Execution :
Requirements :
What We Offer :
[job_alerts.create_a_job]
Marketing Strategist • Provo, UT, US
[internal_linking.similar_jobs]
At Backcountry, our mission is to connect people to their passions.Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with...[show_more]
Medical Solutions Allied is seeking a travel CT Technologist for a travel job in Payson, Utah.Job Description & Requirements.
We’re seeking talented healthcare professionals whose adventur...[show_more]
Join Us at Pura—Reimagining Fragrance for the Future At Pura, we believe life is better when it smells good.Fragrance has the unique power to transform spaces, elevate moods, and create lasti...[show_more]
Springboard Healthcare is seeking a travel CT Technologist for a travel job in Payson, Utah.Job Description & Requirements.
Springboard Healthcare Job ID #793176.Pay package is based on 8 hour s...[show_more]
BrainStorm is a B2B SaaS company that drives digital adoption and organizational change for outstanding companies around the world, including PepsiCo, American Express, Land O'Lakes, Inc.Panasonic,...[show_more]
Slate Healthcare is seeking a travel CT Technologist for a travel job in Payson, Utah.Job Description & Requirements.Profession : CT Technologist, JobSpecialty : CT Tech, Shift : 5x8 Evenings, Durati...[show_more]
Five Star Bath Solutions, a premier brand of Five Star Franchising, is seeking a proactive and business savvy Marketing Success Specialist.
Your role will be supporting national corporate marketing ...[show_more]
B2B SaaS company that drives digital adoption and organizational change for outstanding companies around the world, including PepsiCo, American Express, Land O'Lakes, Inc.Panasonic, Merck Compa...[show_more] B2B SaaS company that drives digital adoption and organizational change for outstanding companies around the world, including PepsiCo, American Express, Land O'Lakes, Inc.Panasonic, Merck Compa...[show_more] 
CrossMed is seeking a travel MRI Technologist for a travel job in Payson, Utah.Job Description & Requirements.At CrossMed Healthcare Staffing, we aim to create lasting impressions wherever we g...[show_more]
Multimodal Technologist for a travel job in Payson, Utah.Job Description & Requirements.Pay package is based on 8 hour shifts and 40 hours per week (subject to confirmation) with tax-free stipe...[show_more] At Backcountry, our mission is to connect people to their passions.Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with...[show_more] 
National Staffing Solutions-Surgical Services is seeking a travel CT Technologist for a travel job in Payson, Utah.Job Description & Requirements.
National Staffing Solutions-Surgical Services J...[show_more]
GHR Healthcare - PH Division is seeking a travel MRI Technologist for a travel job in Payson, Utah.Job Description & Requirements.
Planet Healthcare Job ID #73570329.Pay package is based on 8 ho...[show_more]
Love stories deserve beautiful backdrops.Design intimate getaways at resorts, villas, or cruises.Coordinate special touches like dinners, excursions, and surprises.
Communicate closely with clients ...[show_more]
The Market Specialist is responsible for creating, organizing and implementing all marketing efforts for Goodfellow Corporation.
This includes the ongoing management and updating of our company webs...[show_more] As a Senior Travel Advisor with.Plan escorted tours, cruises, and accessible vacations.Provide thoughtful recommendations tailored to mobility or comfort needs.
Offer friendly, patient guidance thro...[show_more] 
Door-to-Door Marketing Representative.Location : Salt Lake Valley, UT.Earning Potential : $150,000 / year ($50,000 base + $100,000 commission).
Are you a driven and persuasive individual with a passion ...[show_more]
Senior Marketing Associate, Retention
CSC Generation • Cottonwood Heights, UT, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Travel CT Technologist
Medical Solutions Allied • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Sr. CRM Strategist - Owner Engagement
Pura • Pleasant Grove, UT, US
[job_card.full_time]
[filters_job_card.quick_apply]
[last_updated.last_updated_30]
Travel CT Technologist
Springboard Healthcare • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Associate, Marketing
BrainStorm • American Fork, UT, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Travel CT Technologist
Slate Healthcare • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Marketing Success Specialist
Five Star Franchising • Springville, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Associate, Marketing
BrainStorm, Inc. • American Fork, UT, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
B2B SaaS Persona Marketing Manager (CX)
BrainStorm, Inc. • American Fork, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Travel MRI Technologist
CrossMed • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Travel Multimodal Technologist
Travel Nurses, Inc. • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Director of Brand Marketing
CSC Generation • Cottonwood Heights, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Travel CT Technologist
National Staffing Solutions-Surgical Services • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Travel MRI Technologist
GHR Healthcare - PH Division • Payson, UT, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Relationship & Lifestyle Experience Consultant
Excitingtravelnow • Utah County, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Marketing Specialist
Goodfellow Corporation • Lindon, UT, USA
[job_card.full_time]
[filters_job_card.quick_apply]
[last_updated.last_updated_variable_days]
Senior Experience Advisor
Excitingtravelnow • Utah County, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Door-to-Door Marketing Representative
Platinum Dental Services • Lindon, UT, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]