Marketing & Communications Manager

Overview

The Marketing & Communications Manager develops and implements the strategic marketing and communications plan to help achieve the goals of Shriners Children’s Portland and its affiliated outpatient clinics. Manages all marketing and communications initiatives including, but not limited to, budgeting, primary and secondary market media relations, feature writing and editing for print and web, digital content creation (video, website, social media, podcast), internal and external communications. Actively builds and maintains relationships with media outlets in the primary and secondary markets, community partners, non-profits and other stakeholders. Works closely with marketing agency and other members of the Shriners Children’s MarCom team (West region and system). Provides strategic marketing and communications counsel to hospital administration, Board of Governors, Philanthropy and Business Development. Maintains open communication with members of the Shriners International fraternity. Reports to the Senior Regional Director of Marketing & Communications.

Responsibilities

Management & Supervision

• Develop and execute marketing and communications strategic plan to support facility and system goals
• Create and follow department budget
• Supervise, mentor, train and instruct 1 direct report: MarCom Specialist
• Manage multiple projects; serve on teams and committees
• Member of location leadership team
• Report on department activity and progress toward goals to MarCom regional leadership, facility leadership, and Board of Governors

Collaborative Communications

• Manage facility special events such as public celebrations, celebrity and VIP visits and others as requested
• Acts as media escort within facility
• Help manage Shriners International temple relations
• Ensure confidentiality and patient privacy during tours, events and media visits
• Assist with presentations and public speaking to Shriners International temples, community organizations or groups
• Travel as needed to attend meetings or represent Shriners Children’s at community, fraternity or other marketing-related events
• Establishes and maintains excellent relationships with members of the Board of Governors and location administrator

Strategic Communications

• Write, edit and post content for website, location intranet and social media channels
• Research, create, write, edit and submit patient stories and other articles to support marketing, philanthropy and business development
• Develop and oversee digital content and execute location- and system-wide strategy
• Direct internal communications
• Follow AP style and Shriners Children’s brand and identity standards
• Research, write and distribute press releases and media advisories

Departmental Support

• Research media outlets and maintain current media contact list, using media monitoring platform
• Upload photos, videos and consents to Digital Assets Management system

This is not an all-inclusive list of this job’s responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.

Qualifications

Required:

• 5 years of marketing/communications/public relations leadership experience
• Demonstrated experience leading a team and collaborating with senior leadership
• Understanding of Pacific Northwest healthcare market, culture, systems and opportunities
• Media relations and crisis communications experience
• Ability to manage multiple projects on tight deadlines while maintaining open communication and positive working relationships with team and senior leadership
• Strong writing/editing for print and digital – must provide writing sample
• MS Office 365 proficiency
• Previous experience with a media monitoring platform, Hootsuite/social media content management system, website content management systems proficiency
• Commitment to primarily on-site work with some opportunities for hybrid work and local, regional and national travel.
• Bachelor's in Marketing, Communication, Journalism or related field

Preferred:

• Previous work within a pediatric healthcare setting (system, hospital, clinic)
  
• Experience with Salesforce Marketing Cloud/email marketing solution