Growth Marketing Associate

Growth Marketing Associate

Sleeper is a fast-growing sports platform built around community and conversation. Our mission is to bring people together through the sports they love to create a digital playground where fans can connect, compete, and hang out with friends. On Sleeper, you can check scores, play fantasy and picks games, chat, send memes, and much more.

With over 8 million users worldwide, Sleeper is redefining what it means to be a sports fan in the digital age. We're constantly expanding our social and gaming features to make the experience even more interactive, engaging, and fun.

What You'll Be Doing

As a Growth Marketing Associate, you'll play a key role in driving user growth, engagement, and brand awareness across Sleeper's products and communities. Your work will span paid acquisition, influencer marketing, affiliate growth, retention marketing, and creative testing. You'll collaborate cross-functionally with internal stakeholders and external partners to bring innovative campaigns to life.

Responsibilities include:

• Ideate, create, and test a variety of video, image, audio, and text creatives across paid and organic channels.
• Build, optimize, and scale paid acquisition and influencer campaigns.
• Support affiliate program outreach and creator partnerships to expand Sleeper's network and drive new users.
• Analyze conversion, retention, and campaign performance metrics to inform growth strategy.
• Identify and test new social, affiliate, and content marketing opportunities.
• Collaborate with design, content, and product teams to ensure timely delivery of campaigns.
• Contribute ideas in team brainstorms and help shape creative direction across marketing initiatives.

Who You Are

• A self-starter with a bias toward action and experimentation.
• Both creative and analytical, with strong judgment around costs vs. impact.
• Comfortable managing and scaling budgets from small tests to large, multi-million-dollar campaigns.
• Skilled at identifying trends and generating buzz.
• Passionate about sports, with a solid understanding of fantasy sports, daily fantasy (DFS), or Sleeper's Picks product.
• Excited to be part of a fast-paced, collaborative environment where your ideas can have real impact.

Preferred Skills

• Experience with paid acquisition, content marketing, or influencer partnerships.
• Experience in affiliate management or creator outreach.
• Familiarity with analytics tools like Tableau, Amplitude, or similar.
• Basic design or asset creation skills (Figma experience a plus).
• Comfortable appearing on camera for paid or organic social content.
• Knowledge of sports culture and trends.

Sleeper believes in quality over quantity, and intentionally keeps our team small as a result. In past roles, we found it very hard to make a big impact when companies grow too large in size, which has a detrimental effect on the product and the impact any single individual can have. Our team includes designers, engineers, product experts, and finance & operation focused on one thing connecting people over sports. We believe in fair and equitable pay. Certain locations in the United States require job postings to include a reasonable estimate of the base salary range and/or a general description of benefits and other compensation applicable to the role. For this role in those locations, a reasonable estimate of the base salary range for new hires is $50,000 USD to $70,000 USD plus benefits including Medical, Dental, PTO, 401k...

The salary range for this role takes into account a wide range of factors that are considered in making compensation decisions including, but not limited to, skill sets; experience and training; licensure and certifications; and other business and organizational needs. The policy of Sleeper is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity. Sleeper is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to jobs@sleeper.app.

Headquartered in Las Vegas, NV, Sleeper is backed by Silicon Valley's top investors, including Andreessen Horowitz, General Catalyst, and Expa.