Digital Fundraising Director

Great benefits. Competitive pay. We know these are some of the things people look for in a job.

If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a calling - then we're ready to meet you.

When you join Wounded Warrior Project (WWP), you're committing to making a difference. We make a commitment to you, too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

At WWP, we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as:

* A flexible hybrid work schedule (three days in the office, two days' work from home)

* Full medical, dental, and vision coverage for both teammates AND family members

* Competitive pay and performance incentives

* A fun, mission-focused, and collaborative team environment

A mission that matters is just the beginning, so if you're ready to get started, we're ready for you.

The Wounded Warrior Project (WWP) Digital Fundraising Director leads the strategy, execution, and performance of WWP's digital direct response fundraising efforts, a core pillar of WWP's revenue portfolio that supports pipeline development, donor retention, and channel diversification. This role is responsible for acquiring, retaining, and converting donors through channels such as paid search, programmatic advertising, social media, email, and WWP's website. The Digital Fundraising Director manages teammates and agency partners, builds integrated strategic roadmaps, and drives revenue growth with a focus on ROI, donor engagement, and long-term value.

DUTIES & RESPONSIBILITIES

• Lead the strategy, execution, and optimization of digital direct response campaigns across paid search, programmatic advertising, paid social, email, and the WWP website.

• Manage a team of digital fundraising professionals, fostering their growth and performance through regular feedback, mentoring, and development opportunities.

• Oversee annual, quarterly, and monthly revenue forecasting, expense budgeting, and reforecasting in collaboration with the Vice President of Direct Response.

• Monitor weekly and monthly channel performance, providing actionable insights and executive-level reporting. Adjust tactics based on donor behavior, revenue trends, and channel efficiency.

• Direct creative development, segmentation, and testing strategies across all digital fundraising campaigns.

• Define and track key performance indicators for acquisition, conversion, and retention. Leverage analytics to inform decisions and maximize donor lifetime value.

• Select and manage external vendors and agencies for search, programmatic, social, and email fundraising. Lead RFPs and contract negotiations, oversee vendor invoice reconciliation, and ensure alignment with contract terms and budgets.

• Manage celebrity and influencer recruitment in support of digital fundraising campaigns.

• Collaborate with Marketing, Communications, and other internal teams to ensure campaign messaging, visuals, and cadence align with WWP brand and strategic priorities.

• Partner with the Communications team on National Campaign Team assets, ensuring alignment with digital fundraising goals, audience insights, and donor experience standards.

• Lead digital integration for cross-channel campaigns, ensuring cohesive donor journeys across email, web, social, direct mail, and DRTV. Collaborate with internal teams to optimize conversion paths and reduce audience overlap or fatigue.

• Develop and optimize digital donor journeys that convert one-time givers, re-engage lapsed donors, and encourage recurring giving.

• Partner with internal analysts and external vendors, including the Direct Response Data Analyst, to implement advanced attribution and match-back models, and to maintain the tracking infrastructure that ensures accurate performance analysis and informs investment and campaign strategy.

• Serve as the primary business lead for digital fundraising platforms and tools, including donation forms, tracking systems, and analytics dashboards. Guide platform enhancements to support fundraising goals.

• Develop and execute strategies for new revenue streams, including pilot campaigns, emerging platforms, and innovation initiatives to grow the donor file.

• Manage donation forms and fundraising elements on the WWP website; collaborate on SEO strategies to maximize traffic and conversion.

• Manage digital premium processes, including budgeting, approvals, fulfillment tracking, and campaign integration.

• Represent the digital fundraising program internally and externally, sharing insights and recommendations to drive innovation and impact.

• Serve as WWP's internal expert and advocate for digital direct response fundraising, supporting education, cross-functional strategy, and innovation in digital donor engagement.

• Prepare and present quarterly performance reports and strategic insights to leadership, highlighting digital campaign results, testing outcomes, and donor trends.

• Contribute to department priorities and special projects as needed.

• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.

• Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES

• Expertise in digital fundraising, with a deep understanding of acquisition, conversion, email marketing, paid media, testing, and ROI analysis.

• Proven success in leading multi-channel digital campaigns focused on donor growth and long-term value.

• Strong leadership and team management skills, with a track record of developing high-performing teams.

• Demonstrated ability to manage vendors and agency partners, including contract negotiation, campaign execution, and quality control.

• Advanced analytical skills, with the ability to synthesize data and present findings clearly to both technical and non-technical audiences.

• Strong collaboration and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.

• Excellent organizational, project management, and time management skills with the ability to manage multiple campaigns and timelines in a fast-paced environment.

• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint) and digital marketing platforms such as Google Analytics, Google Tag Manager, and fundraising CRMs.

• Strong interpersonal skills, with the ability to develop and maintain effective professional relationships at all levels of the organization.

• Proactive self-motivated, and adaptable; able to work independently and within a collaborative team structure.

• Demonstrated ability to take initiative, solve problems, and follow through on responsibilities with minimal supervision.

• Unequivocal commitment to the highest standards of personal and business ethics and conduct.

• Mission-driven, guided by core values, and a pleasure to work with.

EXPERIENCE

Requirements

• Seven years of experience in digital fundraising, marketing, or communications.

• Seven years of staff management experience.

• Seven years of experience managing external vendors and agency partners, including contract negotiation, performance oversight, and strategic collaboration.

Preferences

• Seven years of experience in nonprofit fundraising.

EDUCATION

Requirements

• Bachelor's degree in marketing, communications, business, or related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.

Preferences

• None.

CERTIFICATIONS & LICENSURE

Requirements

• Valid state-issued driver's license.

Preferences

• None.

WORK ENVIRONMENT/PHYSICAL DEMANDS

• General office environment; temperature controlled.

• Up to 10% travel.

We recognize the success of our mission depends on the efforts of our passionate, hard-working teammates. To help teammates remain focused on the warriors and families we serve, WWP offers a comprehensive benefits package that includes; Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program. WWP also offers a 401(k)-retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, Teammate Wellness Program, and Bereavement Leave.

For Colorado State Applicants:The estimated hiring range for this position is between $127,008 - $158,760 annual base salary,subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

For Chicago, IL, San Diego, CA and Washington State Applicants:The estimated hiring range for this position is between $139,104 - $173,880 annual base salary,subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

For Washington, D.C. Applicants: The estimated hiring range for this position is between $145,152 - $181,440 annual base salary,subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

For New York Applicants: The estimated hiring range for this position is between $151,200 - $189,000 annual base salary,subject to a candidate's combination of experience, qualifications, and credentials. This position may also be eligible for an annual performance incentive.

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Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

Please note:
Wounded Warrior Project is not seeking assistance or accepting unsolicited resumes from search firms without a written search agreement in place. All resumes submitted by search firms to any employee at Wounded Warrior Project via email, the Internet or directly to hiring managers at Wounded Warrior Project in any form without a valid written search agreement in place will be deemed the sole property of Wounded Warrior Project, and no fee will be paid in the event the candidate is hired by Wounded Warrior Project as a result of the referral or through other means."