Director, Digital Marketing

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Director, Digital Marketing, will lead the digital transformation and growth agenda. The Director, Digital Marketing will develop best-in-class strategies and capabilities across digital brand marketing, ecommerce, retail media and omni-channel activation. This leader will be responsible for shaping the digital vision, accelerating consumer engagement, and driving measurable business performance through data, analytics, and emerging marketing technologies. Key Responsibilities Define and lead digital brand strategies, ensuring integration with overall brand and business objectives Build scalable content frameworks, ensure consistency in tone, look and feel across platforms and oversee creation, management and optimization of digital-first content across social, web and influencer channels Partner with commerce and sales teams to drive performance and optimize brand presence across Amazon, Walmart.com and direct-to-consumer channels Lead omni-channel marketing initiatives that connect physical and digital retail experiences by leveraging retailer digital loyalty / in-app programs Own retail media strategy across platforms such as Amazon Advertising, Walmart Connect and others Leverage advanced analytics and consumer insights to inform strategies, measure campaign effectiveness and ROI and optimize digital spend Drive a test-and-learn culture to continuously improve efficiency and effectiveness of demand strategies and advertising plans Lead martech strategy and adoption, ensuring organization leverages platforms such as CRM, CDPs, DMPs and marketing automation tools and partner with IT to build scalable digital capabilities Manage key external partnerships with advertising and media agencies, digital platforms and technology vendors Build, lead and develop a high-performing digital marketing team with strong expertise across multiple disciplines Qualifications Bachelor’s degree in Marketing, Business Administration, Digital Media or related field 10+ years of progressive digital marketing and ecommerce expertise, preferably in consumer packaged goods or consumer-facing industries Experience leading cross-functional teams and managing external agencies or vendor networks in a complex environment Proven track record leading digital brand building, performance marketing and ecommerce strategy and activation Deep expertise in digital media, content creation, retail media and omni-channel marketing Strong knowledge of martech platforms, CRM, marketing automation and data-driven marketing approaches Exceptional analytical skills with ability to translate insights into actionable strategies Demonstrated success in managing budgets and delivering measurable business results Excellent communication, collaboration and change management skills Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence Travel: 20-30% What We Offer Base salary and bonus program Medical, dental, vision, life insurance effective on date of hire Generous 401(k) Plan Defined Contribution Plan Paid vacation and paid holidays Tuition reimbursement Official Contact Information • Email: All official emails will come from an @Swisher.com address • Website: Verify job listings and contact details on https://careers.swisher.com Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.