McKinley Marketing Partners is hiring: Marketing & Merchandise Analyst in Irving

Our retail client is seeking a Marketing & Merchandise Analyst to support and grow usage of their C-Shopper Customer Insights platform. You’ll sit between data, marketing, and merchandising teams to turn customer and transaction data into clear, actionable guidance that improves trips, baskets, and customer value.

Key Responsibilities

• Support ongoing C-Shopper enhancements with internal data teams and external partners.
• Build and maintain dashboards, reports, and analyses that translate data into business-ready insights.
• Onboard and train internal users; provide ongoing “help desk” style support and best-practice guidance.
• Drive platform adoption via office hours, check-ins, training sessions, and simple how-to content.
• Turn complex analytics into concise stories and recommendations for marketing, merchandising, loyalty, and operations.
• Advise on assortment, pricing, promotions, and customer segmentation using C-Shopper tools.
• Act as the “voice of the customer,” helping teams build more customer-centric strategies.
• Track and report on C-Shopper performance metrics (usage, engagement, satisfaction, business impact).
• Collect and synthesize user feedback to inform product improvements and new use cases.
• Monitor market and category trends and connect them to practical C-Shopper applications.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Economics, Statistics, or related field (or equivalent experience).
• 2+ years in marketing analytics, category management, merchandising analytics, or customer insights.
• Proficiency with data and reporting tools (Excel, BI/visualization platforms); syndicated data (Circana/IRI, Nielsen) a plus.
• Strong analytical skills and the ability to turn data into clear, actionable recommendations.
• Confident communicator and presenter; comfortable leading virtual and in-person trainings.
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
• Experience working cross-functionally (Marketing, Merchandising, Finance, Operations, IT/Data) preferred.
• Self-starter with a customer-centric mindset and a passion for enabling others through insights.