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Director of Digital Marketing
Director of Digital MarketingICBD • Boca Raton, FL, US
Director of Digital Marketing

Director of Digital Marketing

ICBD • Boca Raton, FL, US
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  • [job_card.full_time]
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Job Description

Job Description

Director of Digital Marketing - ABA Centers of America (Corporate HQ)

Downtown Fort Lauderdale, FL HQ – In-Office

Who We Are

We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.

Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.

Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.

Our Origin Story

ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.

Recognition & Awards

Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including :

  • Inc. 5000 – 5th Fastest-Growing Private Company in America
  • Financial Times – #1 on "The Americas' Fastest Growing Companies"
  • EY Entrepreneur Of The Year® U.S. Overall
  • South Florida Business Journal’s Top 100 Companies
  • Florida Trend Magazine's 500 Most Influential Business Leaders
  • Inc. Best in Business, Health Services

About the Role

As the Director of Digital Marketing, you will report directly to the CMO and be the top digital marketing leader, leading the development and execution of digital strategies, plans, and campaigns that drive measurable business results.

Key Responsibilities :

  • Lead digital marketing strategies and campaigns using modern, AI-enabled platforms
  • Guide AI Search initiatives (AEO) to strengthen ABA Centers’ visibility in AI-driven search ecosystems
  • Develop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levels
  • Cultivate a “test-and-learn” culture focused on optimization and improvement
  • Own ROI measurement for all digital efforts
  • Lead and develop a team across SEO, SEM, PPC, email automation, and social media
  • Collaborate cross-functionally to meet business goals
  • Provide insights into the digital client journey

    • Requirements

    Education, Work Experience, and Other Requirements

  • Bachelor’s degree required; MBA preferred
  • 7+ years of relevant digital marketing experience
  • Strong analytical skills in planning and optimizing digital campaigns
  • Experience with AI-powered marketing tools and automation
  • Up-to-date knowledge of SEM trends
  • Familiarity with marketing automation platforms
  • Clean background and drug screenings required
  • Willingness to travel 10–15%

    • Expertise Needed

  • Highly responsive, urgency-oriented work style
  • Strong relationship-building and influencing skills
  • Highly organized and effective under pressure
  • Experience managing and developing a marketing team
  • Ability to work with diverse stakeholders and senior executives

    • Benefits

  • 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
  • Medical, dental, vision, long-term disability, and life insurance.
  • Generous 401(k) with up to 6% employer match.
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