Home Health and Hospice State Sales Manager

Description:

The Home Health and Hospice State Sales Manager will oversee and drive marketing initiatives for our home health and hospice services encompassing statewide agencies. In this position you will possess a deep understanding of the healthcare industry, strong leadership skills, and the ability to develop and execute targeted marketing strategies that promote our company and services to key stakeholders including patients, families, healthcare providers, and referral sources.

Requirements:

Strategic Marketing Leadership:

• Develop and implement comprehensive state marketing strategies to drive growth and awareness of home health and hospice services.
• Work closely with the executive team to align marketing efforts with organizational goals and business objectives.
• Identify market trends and opportunities to expand service reach within the state, ensuring competitive positioning.
• Lead the creation and execution of targeted campaigns to increase referrals from physicians, hospitals, and other healthcare providers.

Community Outreach & Strong Partnerships:

• Collaborate closely with each Administrator, Patient Navigator, the Corporate Home Health and Hospice team, and the LHMSH Marketing Director to strengthen and expand the organization’s state brand presence. This includes leveraging various channels such as digital marketing, local advertising, community events, and strategic partnerships.
• Cultivate relationships with referral sources, healthcare professionals, community organizations, and other stakeholders to strengthen the company’s position in the market.
• Assist agency marketing directors in coordinating participation in health fairs, community events and other local outreach efforts to promote services.

Team Leadership & Development:

• Lead and mentor individual patient navigators within each agency you support, providing guidance, training, and performance management.
• Foster a collaborative and innovative environment, ensuring marketing efforts are aligned with both agency and corporate initiatives.
• Coordinate cross-functional teams, including sales, clinical and operational staff, to ensure marketing strategies are effectively executed.

Data Analysis & Reporting:

• Track and measure the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
• Use analytics tools to assess market trends, patient demographics, referral patterns, and competitor activities.
• Prepare regular reports for senior leadership, highlighting successes, areas for improvement, and ROI of marketing efforts.
• Perform all other duties as assigned.

Job Qualifications:

• Bachelor’s degree in Marketing, Healthcare Administration, Business, Communications, or a related field.
• Minimum of 5 years’ experience in healthcare marketing, with a focus on home health or hospice services.
• Must possess and maintain a valid driver’s license.
• Professional and tactful demeanor that allows for effective and positive interactions with personnel, residents, patients, family members, visitors, physicians, government agencies, and the general public even under stressful and emotional circumstances.
• Understanding of medical terminology.
• Strong organizational and time-management skills.
• Communication skills with a problem-solving attitude.
• Ability to maintain composure and manage stress in the workplace.
• Ability to work independently and as part of a team.

Physical Requirements:

• Work performed in an office setting or in patients homes due to the need to work directly with the clinical staff and patients.
• Must be able to sit, stand, bend, reach, talk, hear, stoop, kneel, crouch, stretch, and twist.
• Required vision includes close, vision, distance, peripheral, and the ability to adjust focus.
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to carefully consider all information and make impacting decisions on a regular basis.
• Required to lift up to a minimum of 50 lbs.
• Maintain regular attendance and timeliness as set forth within the work schedule designated.
• Job requires accepting criticism and dealing calmly and effectively with high-stress situations.

To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position.

Operate with Integrity: Demand the highest ethical standards from self and others by setting an example of positive attitude and professionalism including appropriate work attire, communication with others, and treatment of staff and residents and maintaining a clean and orderly work space.

Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

Concern for Others: Approach other employees and residents with empathy and sensitivity to others’ needs and feelings.

Dependability: Consistent, punctual attendance at work; following instructions; responding to management direction and soliciting feedback to improve performance.

Self-Control: Ability to maintain composure, manage emotions, control anger and avoid aggressive behavior, even in very difficult situations.

Communication: Basic ability to read and write, ability to effectively convey information to others, apply active listening by taking the time to understand the points being made by employees and residents, being aware of others’ reactions, and understanding why they react as they do.

English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Time Management: The ability to integrate methods of time management to ensure the needs of residents are met, regular day to day tasks are completed while balancing any urgent situations that may arise.

Active Listening: Ability to give full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Marketing Expertise: Proven experience in leading and managing a team, with the ability to drive performance and foster a positive working environment.

Industry Knowledge: Knowledge of healthcare regulations and best practices in marketing for home health and hospice services.

Note: The need may arise to revise, supplement, or rescind portions of this job description, and Advanced Home Health and Hospice reserves the right to do so at any time. Employees shall be required to meet the qualifications and perform the duties of any revised job description.