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Digital Marketing Manager
Digital Marketing ManagerDiagrid • Richmond, VA, US
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Digital Marketing Manager

Digital Marketing Manager

Diagrid • Richmond, VA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Digital Marketing Manager

We are looking for a Digital Marketing Manager to join our team and take ownership of the tactical execution of our marketing initiatives. This role is an exciting opportunity to work across the full spectrum of marketing disciplines, with the ability to shape processes, drive measurable impact, and grow your career alongside our company.

The Digital Marketing Manager will be responsible for managing day-to-day marketing operations and campaigns across social media, email, events, content, and web. You'll report directly to the Head of Marketing, collaborate closely with sales, product, and engineering, and play a critical role in building and scaling Diagrid's marketing function.

Your first priorities will include :

  • Planning Diagrid's upcoming conference participation
  • Setting up and running webinars (acting as technical host)
  • Taking over the content calendar for blogs and videos

Responsibilities :

  • Execute the company's social media strategy using automation tools.
  • Track industry news and share relevant updates.
  • Manage the content creation process (blogs, videos, graphics) to engage our developer and enterprise audiences.
  • Website Management

  • Keep the company website up to date using Webflow.
  • Manage ongoing updates and ensure a user-friendly experience.
  • Support SEO / SEM initiatives to improve visibility.
  • Events & Webinars

  • Plan and manage both in-person and virtual events, from small meetups to large conferences.
  • Serve as the technical host for webinars, ensuring smooth execution.
  • Email & Communications

  • Manage newsletters and outbound email campaigns in HubSpot.
  • Create, optimize, and maintain email automations and sequences.
  • Demand Generation

  • Execute multi-channel demand generation campaigns (social, paid ads, email).
  • Collaborate with sales on lead nurturing and conversion strategies.
  • Analytics & Reporting

  • Track campaign performance, social engagement, and website traffic.
  • Provide regular reports and insights to the Head of Marketing.
  • Cross-Functional Collaboration

  • Work across sales, engineering, and leadership to align marketing efforts.
  • Proactively suggest and implement process improvements.
  • Tools You'll Work With :

  • HubSpot CRM & Marketing Automation
  • Google Analytics
  • Webflow
  • Canva (with agency support)
  • YouTube
  • Slack & GSuite
  • Linear (task management)
  • Requirements :

  • Bachelor's degree in Marketing, Engineering, or Humanities (with relevant marketing experience and understanding of software engineering).
  • 3+ years of experience in a marketing role, ideally with a B2B SaaS vendor.
  • Demonstrated experience producing digital content (blogs, videos, eBooks, emails, social posts).
  • Proficiency in social media platforms and basic design tools (Canva).
  • Basic video editing experience for social media, webinars
  • Familiarity with CMS and website management (ideally WebFlow)
  • Experience with webinars / events coordination.
  • Strong project management skills with meticulous attention to detail (i.e. no typos, broken links, or inaccurate dates).
  • Ability to analyze metrics and translate them into actionable insights.
  • Comfort working in a fast-paced startup environment with adaptability and initiative.
  • Why join us?

    At Diagrid, you'll :

  • Have the chance to shape the foundation of our marketing function.
  • Work directly with leadership and across teams for high visibility.
  • Be part of a company making a major impact in the open source and cloud-native ecosystems.
  • Gain the experience and exposure needed to grow into larger roles in your marketing career.
  • Diagrid Benefits :

  • Competitive compensation
  • Company equity
  • Remote first & flexible work environment
  • Flexible paid time off
  • Comprehensive healthcare for you and your dependents
  • Choice of hardware
  • $1000 for home office setup
  • Monthly WFH stipend
  • Team events & gatherings
  • Chance to collaborate with industry-leading figures
  • Diagrid, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We embrace and celebrate differences and diversity.

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