Digital Marketing Developer

JOB SUMMARY :

To manage development, execution, and maintenance of digital marketing across multiple platforms to support Textron Aviation strategic marketing objectives, brand building, and lead generation . These platforms include website, email marketing and campaign automation.

JOB RESPONSIBILITIES :

Implement digital marketing strategy execution across digital properties, including Websites, portals, and apps, through collaboration with Marketing organization and business partners.

Develop online media and activities, including corporate and product Websites, app development, etc. Constantly push the boundaries on digital marketing efforts and what can be done to drive leading edge efforts.

Establish processes of digital campaign planning, execution & optimization.

Support digital marketing goals and achievements. Manage digital analytics to develop a deep understanding of user behaviors on digital properties, which will drive future digital marketing efforts.

In collaboration with Marketing partners, optimize greater content / digital marketing budget to maximize efficiency and provide marketing goals achievement.

Review new technologies and keep the company at the forefront of developments in digital marketing.

Work with digital, creative, production and media agencies to develop and execute digital marketing and be accountable to their performance.

Utilize HTML, CSS, and JavaScript code to build emails, landing pages, forms, websites and more for the Marketing, Sales, Communications and Global Events teams.

Apply high-level knowledge of digital analytics to tag digital assets and subsequently build digestible analytics dashboards to present to leadership.

As a Sr, lead digital creation projects and initiatives independently.

As a Sr, supervise temporary employees including interns, co-ops, etc.

EDUCATION / EXPERIENCE :

Bachelor’s Degree required, Master’s Degree a plus in :

Marketing

Business Administration

Communications

Other related field

QUALIFICATIONS :

Excellent written and verbal communication skills

Marketing experience preferred

Professional and diplomatic demeanor

Strong sense of accountability

Basic understanding of marketing concepts

High level of comfort in HTML

Proficient working with CSS

Basic JavaScript knowledge

Basic Photoshop

Experience effectively leading others

Ability to create, lead and execute projects independently without supervision

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

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