Senior Brand Manager, Americas Go-To-Market

Senior Brand Manager, Americas Go-To-Market

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

At e.l.f. Cosmetics, we believe in breaking boundariesgeographically and creatively. As Senior Brand Manager, Canada & Mexico Go-To-Market, you'll lead the charge in bringing e.l.f.'s fearless spirit to two of our fastest-growing markets.

Your mission : build and execute go-to-market strategies that deliver bold launches, deepen local relevance, and amplify e.l.f.'s presence across North America. From global strategy to regional activation, you'll connect the dots between culture, consumer, and commercemaking sure every moment feels uniquely e.l.f., everywhere it shows up. This role is designed for a strategic, action-oriented marketer who thrives at the intersection of global direction and local executionand knows how to turn insights into impact.

Responsibilities

• Own Regional GTM Strategy : Lead go-to-market planning and execution for Canada and Mexico, adapting global priorities to regional opportunities and consumer behaviors.
• Launch Fearlessly : Manage end-to-end launchesproduct positioning, campaign localization, retail strategy, and performance trackingto ensure every drop hits with impact.
• Bridge Global & Local : Partner with Global Marketing, Sales, Creative, Integrated Communications, and Retail teams to align strategy, timing, and storytelling across markets.
• Drive Retail & Channel Excellence : Collaborate closely with retail partners and distributors to deliver differentiated, high-performing launches across e-commerce, specialty, and mass channels.
• Champion Consumer Insight : Translate local consumer and cultural insights into strategies that drive relevance and growth.
• Lead with Financial Rigor : Manage regional marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.
• Measure What Matters : Track KPIs across launch execution, brand awareness, sell-through, and market share, turning learnings into next-level playbooks.
• Activate Culture Locally : Identify regional trends, influencers, and brand moments that can scale e.l.f.'s cultural impact across Canada and Mexico.
• Be the Connector : Inspire cross-functional and cross-border collaboration, ensuring every partner feels empowered and aligned to move at e.l.f. speed.

Requirements

$110,000 - $140,000 a year