Salesforce Marketing cloud Engineer

Looking for Salesforce Automation Cloud Engineer. RESPONSIBILITIES :

• Build, test and deploy personalized email marketing modules via SFMC Content Builder.
• Develop Content Builder email templates and respective content blocks; requires strong HTML / CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript
• Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting
• Lead the socialization and roll out of the email module library to stakeholders across the organization and key agency partners
• Own and manage ongoing requests for new modules or updates to existing content
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, QA, and visual aspects utilizing tools such as Litmus
• Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.
• Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent
• Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Update training documentation for the internal design team
• Ability to interpret analytics / trends and identify actionable insights
• Understanding of A / B and multivariant testing as well as tracking and tagging best practices
• Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action

Required Skills

Certifications