Social Media Coordinator

Who Are We?

At BaseCamp Franchising, we are revolutionizing the apparel retail industry through our two fast growing resale brands, Uptown Cheapskate and Kid to Kid. We take an entirely new approach to clothing resale, offering a vast assortment of in-demand brands at unbeatable prices, all in a boutique-like shopping environment. Thanks to this unique combination, we have more than doubled sales to over $275 million over the past 5 years with a huge wave of growth still on the horizon.

We have sustainability at our core and recycle tens of millions of items each year through our growing network of over 270 franchised stores. We are also strong advocates of the upcycling ethos : shopping resale can make the world a better, cleaner, and more sustainable place – while helping families save money at the same time.

As one of the fastest-growing franchise systems in the country, we are privileged to help hundreds of entrepreneurs find success by owning and operating Uptown Cheapskate and Kid to Kid stores. Continuous improvement and innovation are the cornerstones of our culture, and our top priority is to maximize the impact our franchisees have in their local communities. Our two brands are expanding rapidly, and we are looking for people who are excited to join us in our mission to make Uptown Cheapskate and Kid to Kid the two preeminent brands in resale.

What You'll Do

As a Social Media Specialist, you would manage and grow the day-to-day organic social presence of Uptown Cheapskate and Kid to Kid's corporate channels, support content creation efforts for our paid media efforts, and help develop franchisee-facing tools and resources.

Key Responsibilities :

• Develop, schedule, and publish posts across Instagram, TikTok, Facebook, Pinterest, and other digital platforms.
• Write captions and maintain brand voice across our two distinct brands, Uptown Cheapskate and Kid to Kid.
• Monitor comments, DMs, tagged content, and mentions — and engage with our communities daily.
• Help direct a small boosting budget : identify posts, set target parameters, and track results.
• Assist in creating an array of social content for both organic and paid efforts (photos, videos, reels, TikToks, stories).
• Edit videos and images using tools like CapCut, Canva, or Adobe Creative Suite.
• Adapt content into multiple formats (9 : 16, 1 : 1, 16 : 9, etc.) for different platforms and campaigns.
• Maintain social media tools, templates, trackers, and content calendars to streamline workflows.
• Monitor tagged creators and UGC in an effort to source additional ideas and content.
• Track performance metrics and surface insights about engagement, recurring themes, and customer sentiment.
• Stay current on fashion, resale, and social media trends to keep our brands relevant, timely, and fun.
• Research and write 2-4 blog posts per month for our retail sites.
• Educate franchisees on social media and marketing fundamentals so they can effectively utilize their social channels at the local level.

What We're Looking For

What Else Do I Need to Know?

This role is based at our headquarters in North Salt Lake, UT at the base of the Wasatch mountains. We offer competitive pay and benefits that include :

We take personal and professional development very seriously and actively invest in training opportunities for our employees. We strive to be a fun and authentic place to work, actively collaborating across departments and celebrating each other's accomplishments. If a fast-paced environment with diverse opportunities to learn and grow fits with what you are looking for, we would love to meet you.