Marketing ManagerCypress Lawn • Daly City, CA, US
Marketing Manager
Cypress Lawn • Daly City, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Elevate existing “silicon valley” tech-enabled marketing programs and scale them to the next level Take direct ownership of both strategy and execution across demand generation and lead management initiatives Drive measurable results and celebrate tangible wins that have an immediate business impact Receive direct mentorship from executive leadership (CMO-level) while growing your own leadership skills Thrive in an environment that values long-term stability and strong organizational support Own the entire lead funnel from creation - launch - iteration Maintain a CRM system to manage lead interactions Create project plans (budget, timelines, ownership) and execute on time Create and optimize email campaigns Manage marketing campaigns for onsite events Create or manage the creation of content for various initiatives Manage existing agency and ensure performance of their deliverables : ? SEO ? PPC ? Facebook post management ? Facebook ads ? Content ? Creative Liaison with other Cypress Lawn leadership members Develop PowerPoint and present campaigns to internal sales associates and management teams Analyze and report on marketing effectiveness (campaign KPI’s, Board of Director reporting) Manage budget and ensure cost-effective operations Bachelor’s degree in marketing, communications, or a related field 5+ years of experience in digital marketing and demand generation 2+ years of marketing campaign development Proven track-record of achieving KPIs (campaign experience may include direct mail, branding, email marketing, digital marketing, grass roots events, or similar) Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources Experience in developing and managing relationships with external vendors Excellent organizational and project management skills Strong analytical and problem-solving skills Excellent communication and interpersonal skills Ability to work independently and take initiative Direct experience with lead management in CRM systems Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision Deep curiosity for businesses goals to be able to provide actionable solutions
Job Description
Job Description
Description : WHO YOU ARE :
- A proactive, hands-on marketing expert who thrives in a “roll-up-your-sleeves” environment
- Skilled in marketing project management with a proven ability to drive initiatives from concept to execution
- Experienced with CRM platforms, lead management, and data-driven decision making
WHAT YOU WILL DO :
If this sounds like the right fit for you, apply to Cypress Lawn, an award-winning Great Place to Work!
Job Responsibilities
This position requires 80%-90% on-site work.
Requirements :
SKILLS AND QUALIFICATIONS :
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