Please note: This position is based in our Plano, TX office will service our North Texas, Oklahoma, and Louisiana markets. The role requires 1-2 days per week in Plano, TX office and more than 50% weekly travel throughout local market with occasional out of state travel/overnights.
The Regional Sales Director (RSD) role is a field-based Supplemental Health sales role that partners with the field sales and account management teams in driving product growth. This role is aligned by geography and drives all supplemental health opportunities for a designated Cigna sales office(s). Key areas of expertise include:
Product solutions: Accidental Injury (AI)/Critical Illness (CI)/Hospital Indemnity (HI) and corresponding pricing/UW strategies
Enrollment solutions: Internal capabilities and external options
Administrative solutions: Billing and claim processes
The RSD role is responsible for proactive and consultative outreach into the local markets to increase the institutional knowledge of our Supplemental Health solutions. The RSD is also responsible for relationship management with other external supplemental health sales experts, brokers, and consultants.
More specifically, the RSD role will:
Drive Market Level Distribution Strategy. The RSD will partner with market leadership to develop and execute a strategy to grow Accidental Injury (AI), Critical Illness (CI), and Hospital Indemnity (HI) product sales within their geography. The strategy will focus on clients over 250 lives up to 500 lives and take into consideration broker relationships, growth strategies (for new and existing business), competitive intel, local trends, and core product strategies. Product specific sales reports, forecasts, and updates may be a part of this strategy. Attending finalist meetings, negotiating with underwriting, conducting seminars, etc. may also be a part of any particular market level strategy.
Collaboration with matrix partners. The RSD will be a resource liaison for operations. They will participate in internal calls so operations can better understand sales’ needs. Each RSD will share specific market feedback so underwriting, pricing, and enrollment can better understand market conditions. This partnership will help facilitate a best practices approach where sales and each matrix partner better understand each other.
Goal Attainment: The RSD will be held accountable for their assigned supplemental health sales goal. Supplemental Health goals may include new business sales, existing business sales, and persistency bonuses.
Incentive Compensation The RSD role is eligible for incentive compensation. Specific details will be addressed in an annual compensation plan. Components may differ year to year to include any or all of the following:
Achievement of sales and retention goals
Meeting internal expectations
Effective territory management
Executing market level strategies
Meaningful collaboration with matrix partners
Qualifications
Bachelor’s Degree preferred
5 years of relevant experience desired
Industry experience required
History of consistently delivering business results
Ability to work effectively in dynamic, rapidly changing, team-based environment
Must balance high-priority, long-term projects with short-term, immediate deadlines
Ability to foster collaboration, value other's perspectives and gain support and buy-in for organizational proposals
Excellent oral and written communication skills, executive presence
Proven ability to lead in a heavily matrixed environment
Regional Sales Director, Supplemental Health - Cigna Healthcare - Dallas, TX • Plano, TX
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