Communications, Outreach and Marketing Coordinator

About The Black Car Fund

The Black Car Fund (BCF) is a not-for-profit organization that provides workers' compensation insurance, safety education, and benefits to for-hire drivers across New York State. We are committed to protecting our drivers and strengthening the industry through education, outreach, and innovative support programs.
About the Role

We are seeking a proactive and creative Communications, Outreach, and Marketing (COM) Coordinator who will focus on our external outreach efforts to join our team. This role plays a vital part in advancing BCF's public presence, engaging the driver community, and promoting key initiatives through compelling communications, in-person presentations, and events.

Reporting to the COM Manager and Director of Operations, the COM Coordinator will support and execute a range of marketing campaigns, outreach efforts, and stakeholder communications. The ideal candidate is a strong writer skilled in digital content creation, public speaking, and building relationships, who is organized and comfortable working in a fast-paced, collaborative environment.

After orientation, onboarding, and training, this position will be eligible for a hybrid schedule.

Key Responsibilities

Marketing & Communications

• Draft and distribute external communications, including newsletters, email campaigns, flyers, promotional materials, and newspaper ads
• Maintain and manage external contact lists
• Track campaign performance and develop strategies to improve KPIs where needed.
• Develop creative, inclusive messaging to promote BCF's programs and initiatives.
• Maintain a log of external communications and inquiries received by The Black Car Fund and the COM Unit.
• Assist the COM Manager in tracking the COM Unit's annual budget.

Social Media & Digital Presence

• Plan and schedule engaging social media content across multiple platforms.
• Create and manage digital campaigns to enhance awareness and drive engagement.
• Produce multimedia content (e.g., photos, short videos, reels, stories) tailored to our diverse audience.
• Monitor social media channels and website performance, providing regular analytics reports.
• Collaborate on website updates and support the development of a new site and mobile app strategy.

Event Planning & Outreach

• Plan, coordinate, and participate in outreach events, including our quarterly Resource Fairs, community events, and industry partner events.
• Conduct driver outreach at the BCF Driver Education Center, engaging with drivers, gathering testimonials, and collecting survey data
• Provide reports on survey data collected from Education Center attendees
• Oversee and manage marketing inventory with a strong sense of organizational skills
• Coordinate distribution of branded marketing materials for external use/outreach
• Analyze event feedback and survey results to refine outreach efforts.
• Maintain positive relationships with company partners
• Draft correspondence with stakeholders and partners, ensuring clear, consistent communication.
• Ability to lift 25lbs - 30lbs

Cross-Functional Collaboration

• Work closely with the internal Communications Coordinator on cross-departmental initiatives, such as the company's monthly heritage events, staff recognition, Customer Service Week, and other company celebrations.
• Coordinate with other departments (e.g., Auditors, Education Center staff) to ensure accurate, accessible information and resources are provided to all staff who connect with Member bases and Covered Drivers
• Support the Director of Operations and Executive Director on special projects as needed.

Professional Development

• Continuously develop skills in the tools used within the department.
• Participate in external training opportunities to strengthen communication and outreach capabilities.

Who You Are

• Bachelor's degree in communications, marketing, or similar, or 2-4 years of dedicated experience and work in this field.
• Driven and results-oriented
• Strong interpersonal skills and excellent customer service skills
• Excellent writing skills with an ability to seamlessly transition between professional business writing and more accessible, plain language writing, depending on the audience.
• Comfortable with public speaking.
• Ability to manage multiple projects and meet deadlines while maintaining a strong attention to detail.
• Experience working with platforms such as Microsoft Office Suite, Adobe Photoshop, Canva, Doodly, Asana, and Sigma.
• Experience working with marketing platforms such as Hootsuite, Constant Contact, Linktr.ee, and Survey Monkey.

This Position Also Requires

• Ability to navigate databases
• Willingness to travel primarily within the New York City metro area for outreach projects and events
• A proactive individual, capable of managing and completing tasks and projects while taking initiative.
• Responsibility for taking ownership and remaining committed to accuracy
• Ability to escalate issues to management in a timely manner
• Willingness to participate in company-hosted events
• Maintain a healthy/positive working relationship with supervision, management, a diverse organization, and clientele
• Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem-solving, analysis, and discretion; ability to handle multiple priorities simultaneously; ability to communicate matters of concern effectively; and ability to meet deadlines consistently.

Perks & Benefits

• Health, Dental, Vision, and Life Insurance (as low as $0 employee contribution).
• 401K with 100% employer match (up to 6%).
• Roth 401k
• Flexible Spending Account (FSA)
• Lifestyle Spending Account (LSA)
• Employee Assistance Program (EAP).
• Pet Discount Benefit
• Paid Vacation, Sick leave, and Personal Time.
• Professional development opportunities.
• Special interest accounts such as the Calm app, Discount purchase programs

The Black Car Fund is an Equal Opportunity Employer.