Lead Brand Strategist

Lead Brand Strategist

Are you a strategic thinker who loves uncovering deep insights about audiences and transforming them into authentic brand narratives, purposeful positioning, and intuitive digital experiences? If you're passionate about connecting meaning, mission, and measurable impact you'll find a special home at Interactive Strategies.

We're looking for a Lead Brand Strategist to join our growing Strategy team. In this role, you'll help shape how organizations define who they are and how they show up in the world through thoughtful brand strategy and compelling digital experiences. You'll lead collaborative strategy engagements that span brand discovery, positioning, messaging, and digital expression. You'll translate research and insight into clarity guiding brand frameworks, website strategies, and content architectures that inspire and engage.

You'll work with mission-driven organizations like the American Kidney Fund, Rainforest Trust, Urban Institute, CFP Board, Operation Smile, and The Wilderness Society helping them build brands and digital experiences that move people and drive results.

Responsibilities

You'll lead strategic engagements from discovery through execution, collaborating with a cross-disciplinary team of UX designers, writers, developers, and project managers. We are looking for individuals who are skilled in the full spectrum of brand strategy skills who will :

• Lead brand discovery process through stakeholder interviews, workshops, brand research, and deliverables.
• Conduct user and market research to uncover audience motivations, perceptions, and unmet needs.
• Translate insights into actionable brand strategy deliverables such as audience personas, brand narratives, voice guidelines, user journeys, value propositions, and brand messaging strategies.
• Craft brand platforms that define mission, vision, values, personality, tone, and messaging hierarchy in conjunction with creative leads.
• Collaborate with digital strategy, content, marketing, and design teams to express the brand visually and experientially through sitemaps, wireframes, and content frameworks.
• Consider new strategic approaches that integrate AI, storytelling, and data-informed insights across channels.
• Serve as a strategic voice throughout creative development ensuring alignment between brand intent and user experience.
• Build strong, collaborative relationships with clients facilitating workshops, presenting ideas clearly, and guiding decisions with confidence and empathy.
• Contribute to business development by helping shape proposals, presentations, and new strategic offerings.
• Continuously identify opportunities to evolve our process and strengthen our strategic impact.

Qualities you bring to the table...