Marketing Specialist

Marketing Specialist

Servpro of Stamford (Norwalk, CT). The Marketing Specialist is responsible for developing, implementing, and monitoring our marketing campaigns, overseeing the client database, and maintaining an active presence at local and regional associations and trade show events. You will contribute to the growth of business profits and revenue. You are proactive, truly enjoy providing superior service, and love taking ownership.

As the Marketing Specialist, you will work closely with the Leadership and the Sales and Marketing Teams on a wide variety of administrative, creative and support responsibilities. This role is critical to ensure the sales team is positioned to be successful and that our marketing efforts are working effectively to grow the brands of Servpro and its affiliates.

Essential Duties & Responsibilities Sales Team Support for Servpro and Affiliated Companies:

• Create Sales Print & Digital Collateral and Sales Presentations.
• Prepare and maintain a calendar of events that details budgeted spend, participants, location, and a description of our presence.
• Prepare and send weekly email with available tickets to the Sales Team and CEO.
• Database Management and Technical Support.

Marketing Support for Servpro and Affiliated Companies:

1. Collaborate with leadership and other divisions to establish marketing goals and objectives that align with the company's overall strategy.
2. Develop and execute marketing strategies to promote the services and brands of Servpro, MitRe, NEA and its affiliates.
3. Prepare and maintain a calendar of events details, participants, location, and a description of our presence.
4. Manage and oversee all digital marketing channels, including email marketing, paid advertising, and SEO Campaign Strategies with Servpro vendors.
5. Plan, create, and publish content across all social media channels.
6. Manage & track venue ticket giveaways and send bi-weekly emails with availability to the Sales Team, COO, and CEO.
7. Prepare and maintain monthly budgets that track events and spending per event.
8. Prepare and maintain annual budgets to govern and track departmental spending.
9. Track and report ROI by customer, sales rep, and event.
10. Design content using Adobe Creative Suite for Digital & Print Materials or other design tools.
11. Create and publish content for blogs, websites, and email broadcasts.
12. Ensure Servpro Brand Continuity.
13. Lead and manage inbound marketing initiatives, analytics and automation.
14. Maintain, track, and evaluate all Association Memberships.

Online Response and Reputation Management for Servpro and Affiliated Companies:

1. Manage and oversee all digital marketing channels, including email marketing, paid advertising, and SEO Campaign Strategies with Servpro vendors.
2. Plan, create, publish all content across all social media channels, blogs, websites, and email broadcasts.
3. Web Stages Maintenance.
4. Online Review Generation, Monitoring & Responses.
5. Manage Google Ads.

Route Administration & Validation Support:

1. Salesforce Database Management.
2. Daily Route Preparation.
3. ERP Database Management.
4. ERP File Completion Assistance.
5. Routes Materials Preparations.
6. RFP & Vendor Approval Support.
7. Marketing Supplies and giveaways.

Event Coordination for Servpro and Affiliated Companies:

1. Research of new marketing opportunities (Sponsorship and Community Outreach Programs)
2. Coordinate marketing events (trade shows, golf tournaments, other events)
3. Continuing Education Events.
4. Marketing & Entertainment Events.
5. Community Events.
6. Association Events.
7. Networking Events.

Other Tasks:

1. Perform other ad-hoc duties as assigned by management.
2. Utilize AI tools and platforms to enhance marketing automation, content creation, customer engagement, data analysis, and operational efficiency.

Requirements, Desired Knowledge, and Skills:

• 5+ years of Marketing experience or related Marketing & Sales support.
• 5+ years of superb customer service, and verbal and written communication skills.
• 5+ year SEM / SEO Marketing Campaigns
• Strong proficiency with Microsoft Office Suite.
• Excellent organizational skills and strong attention to detail.
• Responds quickly and effectively to unexpected and rapidly changing conditions.
• Attention to detail, process detailed information effectively and consistently.
• Provide brand and marketing coordination, including advertisement placement and tracking.
• Maintain sales and marketing materials and supplies.

Education:

• Bachelor's degree in marketing, or business administration, preferred.

Compensation & Benefits:

We offer competitive pay as well as comprehensive benefits.

Benefits:

• 401(k) with company match
• Health, vision, and dental insurance
• PTO/Sick, Vacation Paid Time Off
• Holidays
• Professional development assistance

Schedule:

• 8 Hour Day / 40+ hours per week (Mon-Fri), flexible to work overtime when required.

Overtime Requirement:

• We are a 24/7 Emergency Services business. You will occasionally be expected to work nights and weekends to assist our customers in their time of need during storms, cold weather, and other natural or man-made emergency situations.

On-Call Dispatcher:

• As part of our 24-hour emergency services operation, employees are required to serve as an OnCall Dispatcher for one week per month or one week in 6 weeks, which is calendared in advance, covering after-hours shift.

Working Conditions:

Environment: This position will be in-office environment; Not eligible for hybrid or remote.

Ability to commute:

• Norwalk, CT 06851:
• Reliably commute or planning to relocate before starting work (Required)

Physical Demands: Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Light work that includes moving objects up to 20 pounds may be required.