Community Outreach & Marketing Specialist - Home Health Care

Description:Position Overview:

The Outreach & Marketing Specialist will focus on identifying underserved communities and engaging with social workers, senior facilities, community centers, housing programs, case managers, and faith-based organizations to spread awareness of Med-Care Providers' primary care house call services.

This role does not involve patient solicitation or paid referrals, but instead emphasizes educational outreach and compliant engagement, helping individuals and their families understand their healthcare options and how to access quality in-home care.

Develop and implement compliant outreach strategies to raise awareness of Med-Care Providers’ in-home primary care services

• Build relationships with community leaders, housing advocates, social workers, discharge planners, and non-profit organizations
  
• Coordinate and attend community events, senior fairs, and informational seminars focused on senior health and disability awareness
  
• Create and distribute educational materials (flyers, brochures, etc.) in line with CMS and HIPAA regulations
  
• Identify patients in need by listening to community concerns and connecting them to our intake and care coordination teams
  
• Track engagement efforts and help analyze outreach performance to improve patient access initiatives
  

Requirements:Ideal Candidate Will Have:

• At least 2 years of experience in healthcare, community outreach, or public health marketing
  
• Understanding of Medicare, Medicaid, and primary care services for homebound patients
  
• Knowledge of CMS marketing rules and HIPAA-compliant engagement practices
  
• Compassion for vulnerable populations and a drive to help others access care
  
• Bilingual English/Spanish preferred
  
• Reliable transportation and willingness to work in the field