Senior User Experience Content Strategist

Overview :

As a Senior User Experience Content Strategist on the M&T Experience Design & Innovation team, you will lead the development of unified messaging and experience strategies for digital identity products and services, beginning with the retail consumer journey and scaling across the enterprise. Your work will set the foundation for enterprise-wide transformation by championing secure, seamless, and user-centric experiences at every touchpoint—login, account management, authentication, and self-service. Guided by a strategic mindset and the Northstar vision, you will design solutions that address immediate consumer needs while planning for scalable, long-term impact, ensuring all messaging and interactions meet business goals, regulatory requirements, and the evolving expectations of digital customers.

Primary Responsibilities :

• Lead unified content strategy for enterprise digital transformation, starting with retail consumer experience and scaling across business lines.
• Set strategic direction for retail consumer messaging, guiding the Northstar vision and ensuring secure, user-centric communications.
• Develop and refine content for CIAM solutions, including MFA, password management, login flows, and unified account management.
• Align content initiatives with Northstar strategy and modernization goals for scalable, long-term impact.
• Plan and execute phased content delivery, adapting strategies for multiple business areas and supporting iterative improvement.
• Collaborate with cross-functional teams to ensure messaging meets business, regulatory, and user requirements.
• Advocate for user-centered messaging through research, testing, and data-driven insights.
• Promote brand values and belonging across all digital channels.
• Use data and metrics to identify opportunities for ongoing content enhancements.
• Adhere to company risk, regulatory, and internal control standards.
• Complete other related duties as assigned.

Scope of Responsibilities :

The M&T Experience Design & Innovation team is a multidisciplinary group dedicated to transforming digital experiences across the enterprise. We champion customer centricity and innovative design, driving enterprise-wide change through curiosity and collaboration. Within this team, Enterprise Experience Design leads the vision for identity solutions that prioritize security, operational efficiency, and a unified customer experience. We guide cross-functional teams in tackling enterprise challenges, and continually advance our design toolkit to deliver simple, connected solutions that help customers achieve their financial goals.

Education and Experience Required :

Education and Experience Preferred :

Core Competencies :

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $74,600.00 - $124,400.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America