Growth Marketing Manager, Retention & Lifecycle

Our client, a healthcare startup, is seeking a Growth Marketing Manager, Retention & Lifecycle, to own retention and lifecycle marketing efforts . This role is ideal for a strategic, analytical, and deeply customer-centric marketer who enjoys turning data into personalized, automated experiences that keep users engaged, informed, and returning.

In this role, you will architect lifecycle programs from the ground up—across email, SMS, in-app messaging, retargeting, and funnel optimization —and play a critical role in driving activation, engagement, retention, and long-term value.

Key Responsibilities

• Own lifecycle strategy : Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels
• Map high-impact customer touchpoints : Identify moments that educate, reassure, and convert users throughout their product and care journey
• Build and scale lifecycle flows : Lead onboarding, nurture, education, personalization, retention, upsell, and winback programs
• Continuously optimize performance : Run segmentation strategies, content experiments, and A / B tests to improve outcomes
• Lead experimentation & analytics : Develop structured testing roadmaps across messaging, timing, channels, and creative
• Use data to guide decisions : Leverage cohort, funnel, and LTV analysis to measure impact and prioritize improvements
• Establish CRM foundations : Ensure clean data flows, accurate triggers, and reliable event tracking
• Maintain compliance and quality : Uphold deliverability standards, QA, privacy, and HIPAA-aligned communications
• Collaborate cross-functionally : Partner with product, clinical, and marketing teams to ensure messaging is accurate, empathetic, and on-brand
• Translate insights into action : Share lifecycle learnings to influence product, content, and growth strategy
• Create compelling lifecycle content : Write clear, supportive, high-performing copy across all lifecycle touchpoints
• Simplify complex information : Translate clinical or technical concepts into accessible, customer-friendly communication
• Report on performance : Build dashboards and regularly communicate results, insights, and recommendations
• Own core metrics : Drive improvements in activation, retention, conversion, repeat usage, and lifetime value

What Makes You a Fit