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Data Analyst
Data AnalystVDart Inc • Plano, TX, United States
Data Analyst

Data Analyst

VDart Inc • Plano, TX, United States
[job_card.variable_days_ago]
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  • [job_card.full_time]
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[job_card.job_description]
  • Conducted in-depth analysis using Adobe Analytics Workspace to evaluate user behavior, web traffic trends, content performance, and funnel conversions.
  • Built interactive dashboards and automated reporting solutions to support Product, Marketing, and CX teams with real-time, data-driven decisions.
  • Created custom segments, calculated metrics, and visualizations to identify opportunities that improved engagement, retention, and conversion KPIs.
  • Performed funnel, cohort, and pathing analysis to uncover customer friction points and recommend optimization strategies.
  • Defined analytics tracking requirements and collaborated with engineering teams to validate tagging using Adobe Launch and Adobe Debugger.
  • Provided detailed insights to stakeholders on campaign performance, customer journeys, and A / B test outcomes.
  • Ensured data quality by performing regular audits, validating data discrepancies, and documenting measurement frameworks.
  • Leveraged Adobe Analytics data with external sources (SQL, Excel, Power BI) for integrated reporting and deeper analysis

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    Data Analyst • Plano, TX, United States

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