Marketing Brand & Creative Team Leader

Rio Grande – Marketing Brand & Creative Team Leader

Rio Grande is looking for a Brand & Creative Team Lead who will support and elevate Rio Grande’s visual identity, creative excellence, and storytelling across all customer touchpoints. This is a hands‑on creative leadership role. The ideal candidate brings strong design abilities, a refined creative eye, awareness of industry and cultural trends, and the ability to guide a multidisciplinary team toward thoughtful, high‑impact work.

Reporting to the Marketing Director, this role partners closely with the Marketing Team (Growth & Demand Team and Integrated Marketing Team), Merchandising, and Sales to deliver cohesive, on‑brand campaigns that resonate with B2B audiences ranging from artisans to manufacturers. The Brand & Creative Team Lead will translate strategic direction from the Marketing Director into exceptional marketing materials, while managing designers, photographers, writers, and a videographer and actively contributing to day‑to‑day creative production.

Primary Qualifications

Bachelor’s degree in Marketing, Design, Visual Communications, or a related field.

6+ years of experience in creative roles, ideally with at least 2–3 years leading or mentoring a creative or design team.

Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Figma or similar tools is a plus.

Ability to critique work with clarity, empathy, and high standards.

Understanding of modern design trends, brand behavior, typography, layout, and visual hierarchy.

Experience producing creative for omnichannel marketing (email, digital ads, social, web, print).

Ability to translate business objectives and marketing strategy into compelling visuals that drive engagement and conversion.

Excellent communication and collaboration skills; ability to partner across marketing, merchandising, sales, and leadership.

Experience in B2B, retail, or eCommerce environments a plus.

Primary Responsibilities

Hands‑On Creative Execution

Produce high‑quality design work across digital, print, and branded content; this is not an oversight‑only role.

Concept and design creative assets for campaigns, landing pages, product launches, videos, social media, and internal storytelling.

Translate strategic briefs and direction from the Marketing Director into compelling creative concepts aligned with brand voice and business goals.

Review and refine creative deliverables with strong attention to detail, ensuring brand standards, clarity, and consistency.

Stay ahead of design and content trends, proactively bringing forward fresh perspectives, inspiration, and competitive insights.

Provide day‑to‑day leadership, direction, and support to the Brand & Creative team.

Conduct regularly scheduled 1 : 1s and facilitate professional development.

Foster a collaborative and accountable team culture focused on results and continuous improvement.

Ensure brand consistency and integrity across all touchpoints.

Uphold quality standards for creative output, establishing processes that support efficiency and excellence.

Partner with Integrated Marketing Team and Growth & Demand Team to align creative assets with campaign strategy, audience insights, and performance goals.

Collaborate with Sales, Merchandising, and eCommerce / IT on initiatives requiring design or creative storytelling.

Balance fast‑paced production needs with long‑term brand‑building initiatives.

Benefits

Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine

401(k) matching program

Paid time‑off benefits, plus an additional seven paid holidays

Paid life insurance and optional additional life insurance

Long‑term and short‑term disability

Flexible spending account

On‑site gym and company wellness program

Employee discounts at Rio Grande

Local and national discounts on various travel and entertainment

Competitive compensation, including an opportunity to share in the profits

Established in 1944, Rio Grande (a Berkshire‑Hathaway Company) is one of New Mexico’s most stable, yet fastest‑growing manufacturer / distributors, with thousands of valued customers around the world. We are a principle‑based company with a highly evolved team‑based environment. We can show you how a profoundly effective organization lives these values every day. You can find our 15 guiding Principles on our website as well as information about our community support and how we protect the environment.

Within our 180,000 sq. ft., solar‑powered facility (thus covered parking for everyone!), Rio Grande maintains sales, marketing, supply chain and administrative offices; a climate‑controlled distribution center with more than 30,000 SKUs; and a comprehensive, well‑equipped manufacturing operation. Manufactured products include jewelry‑making equipment (from basic tools to highly sophisticated induction casting machines) and jewelry components—both die‑struck and cast. Capabilities include CAD / CAM, casting, stamp and form, metal finishing, CNC machining, manual milling, tool & die, and electronics / mechanical assembly.

Diversity, Equity, Inclusion and Belonging Statement

Diversity, Equity, Inclusion and Belonging Statement :

Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal‑opportunity employer with a zero‑tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status or any other under‑represented class. We value our associates and have won the yearly Healthiest Places to Work and Family Friendly Business awards on multiple occasions.

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