Paid Media Specialist

About Entravision

Entravision is a leading advertising, media, and technology company serving businesses across the United States and across all industries. We specialize in helping brands connect with diverse audiences through data-driven digital marketing, streaming and audio solutions, social media, connected TV, and our proprietary advertising technology platforms.

With deep expertise in multicultural marketing and a comprehensive portfolio that includes digital advertising, programmatic technology, social media representation, and omnichannel media solutions, Entravision partners with businesses of all sizes to drive measurable growth and long-term brand impact.

Our U.S. digital division supports clients nationwide through integrated, results-focused strategies. We combine innovation with strong customer relationships and a culture built on collaboration, continuous learning, and high performance.

Joining Entravision means becoming part of a company with the resources, technology, and vision to help you build a successful career in digital marketing and sales. Our teams are empowered to move quickly, think creatively, and deliver best-in-class results for the clients and communities we serve.

Paid Media Specialist

Denver, CO | Full Time

COMPENSATION RANGE: 90,000.00 - 100,000.00

Summary
Entravision is expanding our digital services team and hiring a Paid Media Specialist to support businesses nationwide. This role is responsible for the execution, optimization, and performance management of paid digital campaigns across multiple platforms.

The Paid Media Specialist plays a critical role in driving measurable results for clients through disciplined campaign management, data-driven optimization, and platform expertise. This role works closely with account management, creative, and content teams to ensure campaigns are launched correctly and continuously improved.

This role is ideal for digital marketers who are analytical, detail-oriented, and motivated by performance outcomes.

Essential Functions

Who You Are

• You understand paid media fundamentals and platform best practices

• You are analytical and comfortable working with performance data

• You are detail-oriented and organized

• You can manage multiple campaigns and budgets simultaneously

• You think in terms of testing, optimization, and results

• You communicate clearly and collaborate effectively

• You work well with cross-functional teams

• You thrive in a fast-paced, performance-driven environment

What You'll Do

• Execute and manage paid media campaigns across platforms including:

• Google Search and Display

• Meta (Facebook and Instagram)

• TikTok

• YouTube

• OTT/CTV and audio platforms (as applicable)

• Set up campaigns including targeting, budgets, bidding, and tracking

• Monitor performance and optimize campaigns to improve efficiency and results

• Conduct A/B testing across creative, copy, and audiences

• Partner with content and design teams to align creative with performance goals

• Ensure campaigns are paced correctly and budgets are managed accurately

• Implement platform best practices and new features as they are released

• Document performance insights and optimization actions

Preferred Backgrounds

• Paid media or digital advertising experience

• Agency or in-house digital marketing experience

• Experience managing performance-driven campaigns

• Familiarity with multiple industries and verticals

• Experience working with analytics or ad platform reporting tools

Requirements

• Understanding of paid media platforms and campaign structure

• Strong analytical and problem-solving skills

• Ability to interpret performance data and make optimization decisions

• Strong time management and organizational skills

• Ability to manage multiple accounts and deadlines

• Comfortable working in a collaborative team environment

POSITION TYPE/EXPECTED HOURS OF WORKThis is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITYReports directly to VP of US Digital

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply