VP of Marketing

Our business:

IRIS Software Group is a leading global provider of mission critical software and services, and one of the UK’s largest privately held software companies. IRIS provides software solutions and services for finance, HR and payroll teams, educational organisations, and accountancy firms that improves efficiency and productivity, taking the pain out of processes and letting professionals focus on the work they love.

Through simplifying, automating and providing insights on everyday mission critical tasks for organisations of all shapes and sizes, IRIS ensures customers can look forward with certainty and confidence. One in six of the UK’s workforce is paid by IRIS payroll offerings, and globally, six million employees receive their payslip via IRIS’ software every month.

IRIS handles $18 billion of payroll payments annually in the U.S. and Canada. Over 12,000 UK schools and academies use IRIS, with four million parents and guardians using IRIS apps to connect with their children’s school; 300 million messages are delivered between schools and parents each year, and over #15 million transactional payments are processed every month.

Our operational software is the invisible, but essential, beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance, to boosting engagement with stakeholders, to enhancing productivity. It’s vital these mission critical functions work first time, every time.

About the Role

We’re seeking a dynamic and strategic Vice President of US Regional Revenue Marketing to lead the charge on pipeline generation and marketing‑sourced revenue across the U.S. market. In this high‑impact role, you will own and drive the execution of demand generation, field marketing, and account‑based marketing (ABM) initiatives.

You’ll collaborate closely with Sales, Product Marketing, and Revenue Operations, and report directly to the Chief Marketing Officer. This role will lead a high‑performing team of 10 direct reports, empowering them to develop and execute regional strategies tailored to our key customer segments—including CPA250 firms and payroll service bureaus.

We’re looking for a data‑driven, results‑oriented leader with deep B2B marketing expertise, particularly in professional services or financial sectors. If you have a proven track record of building and scaling pipeline, fostering cross‑functional alignment, and delivering measurable growth—we want to hear from you.

Ongoing Responsibilities

• Pipeline Generation: Build and execute integrated marketing strategies to exceed pipeline targets across CPA firms, payroll providers, and long‑tail buyers.
• Team Leadership: Manage and mentor a high‑performing regional marketing team focused on demand generation and field marketing.
• Campaign Strategy & ABM: Develop and scale ABM programs, especially for CPA250 accounts and other high‑value targets.
• Sales Partnership: Align with Sales leadership on GTM strategy, lead quality, and conversion performance.
• Budget & Channel Optimization: Own the US regional marketing budget and optimize spend across key channels and programs.
• Reporting & Insights: Monitor campaign performance, analyze pipeline metrics, and continuously improve based on data.
• Cross‑functional Collaboration: Partner with Product Marketing, Content, Digital, and Brand teams to amplify campaigns and launches in the US market.

90‑Day Success Plan

Days 1–30: Learn & Align

• Meet with key stakeholders to understand business goals and GTM challenges
• Audit pipeline performance, marketing programs, and MarTech stack
• Assess team structure, capabilities, and morale
• Gather customer and sales insights

Days 31–60: Strategize & Optimize

• Define regional marketing strategy by segment
• Align team roles and identify quick wins
• Launch early campaigns and refine ABM approach
• Establish sales and marketing cadences and SLAs

Days 61–90: Execute & Scale

• Launch integrated campaigns and track performance
• Partner with Sales on mid‑funnel programs
• Finalize KPIs and reporting dashboard
• Set team OKRs and present strategic plan to leadership

What You Bring

• 10+ years of B2B marketing experience, with 5+ years in a senior leadership role focused on pipeline and revenue.
• Experience marketing to professional services, financial services, CPA firms, or payroll verticals strongly preferred.
• Demonstrated success managing and scaling high‑performing teams.
• Deep understanding of complex B2B buyer journeys and sales cycles.
• Proven ability to align closely with Sales and use data to drive strategy.
• Familiarity with marketing and sales tech stacks (e.g., Salesforce, Marketo, HubSpot, ABM tools).
• Strong communication and stakeholder management skills.
• A balance of strategic thinking and hands‑on execution.

Key Traits for Success

• Strategic mindset with a passion for execution.
• Confident communicator with executive presence.
• Strong collaborator and cross‑functional influencer.
• Analytical and results‑oriented.
• Self‑starter with a proactive and positive approach.

Why Join Us?

• A mission‑driven company with strong market traction.
• A collaborative, high‑performance culture.
• The opportunity to make a direct and measurable impact on business growth.
• Competitive compensation, equity, and benefits.

Ready to lead our US revenue marketing engine?

Apply now and help us shape the future of how we grow.

Salary Range will be between $160,000 - $170,000 and a competitive bonus

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