Director of Product Growth

A company is looking for a Director of Product - Growth (East Coast US).

Key Responsibilities

Lead growth initiatives for the provider domain, focusing on acquisition and activation of new B2B customers

Design and execute data-driven experiments to optimize onboarding and accelerate conversion from trial to paid subscriptions

Collaborate with marketing and engineering teams to develop scalable growth engines and retention initiatives

Required Qualifications

Proven experience in product-led growth (PLG) within a B2B SaaS environment, targeting SMB customers

Strong background in acquisition, activation, and onboarding strategies

Demonstrated ability to lead data-driven experimentation and rapid growth initiatives

Experience collaborating with marketing and engineering teams on lifecycle marketing

Leadership experience at a senior level, preferably director or equivalent