Paid Media Manager

Description

Put “Paid Media is cool” as the first line of your cover letter or subject line, or your application won’t be reviewed.

We’re looking for a highly experienced and strategically-minded Paid Media Manager to play a pivotal role in driving exceptional results for our diverse portfolio of clients.

You will be responsible for the strategy and day-to-day execution and optimization of complex paid media campaigns across a variety of platforms, supporting a portfolio of accounts, while also contributing your ideas on future strategy to the account lead.

This role demands a deep understanding of paid media best practices, a passion for leveraging data-driven insights, and a proactive approach to exploring and implementing cutting-edge technologies, including AI-powered solutions.

This role is perfect for someone with a love of marketing and a knack for understanding how different marketing channels work together with the initiative to own clients, client communications, and tactical work without constant check-ins.

This is a full-time role, 40 hours a week. Fully remote.

About Single Grain LLC

Single Grain is a fast-moving, AI-driven, award-winning digital marketing agency that has been helping top brands like Amazon, Uber, and Salesforce grow since 2009. We specialize in Paid Media, Performance Creative, SEO, Content Marketing, and more — and we practice what we preach: our blog attracts over 200,000 monthly visitors, our podcast has 100+ million downloads, and 140,000+ marketers subscribe to our YouTube channel.

Beyond client work, we also build and scale our own ventures, including ClickFlow (SEO experimentation platform) and Karrot.ai (AI-powered marketing automation).

We move fast, set high expectations, and leverage AI aggressively across paid media, creative, strategy, and execution. Our lean, elite team is focused on delivering smart, impactful work without bloated processes or hierarchy.

If you’re self-directed, collaborative, and relentless about your craft, you’ll fit right in.

What You'll Do

• Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets.
• Implement and execute campaigns, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail.
• Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, creatives, audiences, etc.) to continuously improve performance and identify key drivers of success.
• Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge.
• Explore, evaluate, and implement AI-powered tools and strategies to automate tasks, enhance campaign optimization, improve audience targeting, and unlock new efficiencies.
• Conduct thorough audits of existing paid media accounts to identify areas for improvement, ensure best practices are being followed, and develop actionable recommendations.
• Contribute to the development of overall paid media strategies, providing strategy and recommendations based on performance data and industry trends.
• Monitor campaign performance, generate insightful reports, and effectively communicate findings, progress, and recommendations.
• Work closely with other team members, including strategists, analysts, and account managers, to ensure seamless campaign execution and alignment across all marketing efforts.
• You will be client-facing and need to be a strong communicator - able to communicate with both tactical and strategic clients - connecting marketing performance to revenue.

Primary KPIs:

• Meeting the client’s key KPI: Revenue, ROAS, CPL, new customer acquisition
• Adoption and Impact of New Technologies (including AI)
• Strategic Contributions & Recommendations: The manager is expected to contribute to overall paid media strategies. The quality and impact of their strategic recommendations, based on data and trends, could be a qualitative KPI.
• Client Retention & Satisfaction: As a client-facing role, the manager's ability to maintain positive client relationships and ensure their satisfaction with campaign performance will be crucial.

• Minimum of 5-6 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Bonus points for Pinterest, Snapchat, and Amazon ads.
• Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI.
• Deep understanding of paid media best practices, platform-specific features, and optimization techniques.
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights.
• Experience in designing and implementing effective A/B testing strategies.
• A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions.
• Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and presentation skills.
• Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives.
• Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools.

A Bad Fit Looks Like:

• Lack of knowledge on Google or Meta
• List checker, not a problem solver
• Radio silence or long communication delays
• Waiting to be told what to do instead of initiating action
• Needing constant direction or reminders
• Generic AI usage (just ChatGPT for outlines or emails)

Benefits

• Flexible PTO.
• 100% Remote.
• Health Insurance
• Matching 401k Plan
• Learning budget that can be dedicated to testing new AI tools or training on new platforms or tactics.