Director, Product

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Director, Product

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AppFolio

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

Director of Product Management – Impact & Responsibilities

Vision and strategy : Define a bold product vision for accounting and translate ambitious ideas into a clear, compelling strategy and roadmap that rallies the team.

Customer‑centric product development : Champion customer needs, drive a culture of feedback and iteration, and balance short‑term delivery with long‑term outcomes. Collaborate deeply with Engineering, Design, Data, and Customer Experience.

Leadership : Attract, grow, and retain world‑class product talent, building a culture of high performance, inclusion, and continuous learning. Lead through trust, transparency, and accountability.

Collaboration : Partner closely with Finance, Services, Sales, and Marketing to ensure product strategy supports all key initiatives and position you as the product expert and thought leader for accounting.

Qualifications

A Bachelor’s or Master’s degree in Business Administration, Computer Science, or a related field.

10+ years of product management experience or a closely related field.

5+ years of experience managing and mentoring product managers in SaaS environments.

Track record of delivering customer‑centric products in partnership with Engineering and Design.

Familiarity with agentic AI, modern development practices, and continuous delivery.

Experience with 0‑to‑1 new product development as well as optimizing existing products for growth.

Ability to create a multi‑year view of product priorities and investments; articulate impacts and trade‑offs.

Demonstrated ability to foster high‑performing culture and lead through growth and complexity.

Exceptional leadership, communication, and interpersonal skills with a low‑ego, high‑trust style.

Background in accounting is preferred.

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

Base pay : $200,000 – $250,000. Benefits and details available on request.

Equal Opportunity

We value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

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