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Channel Manager/Partner Marketing - Google Public Sector
Channel Manager/Partner Marketing - Google Public SectorNetchannels Marketing • San Francisco, CA, US
Channel Manager / Partner Marketing - Google Public Sector

Channel Manager / Partner Marketing - Google Public Sector

Netchannels Marketing • San Francisco, CA, US
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Netchannels is looking to hire a Channel Manager / Partner Marketing for our client :

  • Google Public Sector.
  • This a FTE position of Netchannels, long term.

About Google Public Sector Marketing :

  • The Google Public Sector Marketing team is dedicated to driving the adoption of Google Cloud solutions within the US Public Sector.
  • A significant portion of this market (~85%) is reached through our partners.
  • Our goal is to empower a diverse ecosystem of partners to effectively serve the US Public Sector market.

    • The Opportunity :

  • We are seeking an experienced and highly motivated person to lead the implementation of our new Partner Support Programmatic Approach .
  • This is a critical role that will directly impact our ability to scale our partner ecosystem and expand our reach within the US Public Sector market.
  • This individual will work closely with the Partner Marketing Lead and cross-functionally with the Partner Go-to-Market team to execute a multi-faceted strategy for onboarding and supporting new and under-engaged partners, moving beyond our historical reliance on Carahsoft.

    • Key Responsibilities :

  • Program Leadership & Strategy : Develop the strategy to onboard and support new and under-engaged partners in the US Public Sector Execute on the strategy in a scalable manner by leveraging automation, data, and strategic planning.
  • Drive the exploration and establishment of formal programs with alternative key distributors serving the public sector.
  • Develop tailored onboarding processes and support structures with these alternative distributors.
  • Oversee the development of a direct engagement and enablement track for partners who prefer not to work through a distributor or have unique business models (e.g. some ISV partners).

    • Content & Resource Enablement :

  • Leverage and integrate the Google Cloud Partner Marketing Studio as a core component of the partner support strategy.
  • Ensure new partners have systematic access to resources, including marketing and sales plays.
  • Direct partners to relevant training and enablement courses and live / on-demand webinars.
  • Equip partners with co-brandable content and campaign assets.
  • Utilize features like Gemini integration within the Partner Marketing Studio for effective co-marketing support.
  • Provide guidance and best practices through resources like the "Build partner marketing guide" and "Better Together" messaging kits.
  • Work with the upcoming content repository for partners, ensuring it serves as a centralized location for all necessary materials, training, and best practices.

    • Program Management & Optimization :

  • Develop and implement a tiered support system for new partners based on their potential, commitment, and preferred engagement model.
  • Allocate varying levels of support and resources efficiently based on these tiers.
  • Act as a central point of contact, or oversee a dedicated onboarding specialist / team, to ensure new partners effectively navigate available resources.

    • Define and track key metrics for success, including :

  • Number of new partners onboarded through alternative and direct approaches.
  • Partner engagement with content repository and Partner Marketing Studio assets (e.g., downloads, campaign launches, training completions).
  • Partner-sourced pipeline / revenue contributions.
  • Partner satisfaction (through surveys / feedback sessions).
  • Reduction in single distributor dependency.

    • Manage the implementation timeline :

  • discovery and planning phase, pilot program launch, and refinement and scaled rollout.

    • Minimum Qualifications :

  • Proven experience in partner program management, enablement, or channel marketing within the technology sector. (High-tech industry must have requirement) Strong understanding of the US Public Sector market and its ecosystem.
  • Demonstrated ability to develop and execute scalable, programmatic initiatives.
  • Experience working with or managing relationships with distributors / resellers.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Ability to work independently and drive complex projects to completion.

    • Knowledge of AI tools and a desire to use AI tools to improve efficiencies This position can be from anywhere in the USA Preferred Qualifications :

  • Experience with Google Cloud or other cloud platforms.
  • Experience with Google Studio Familiarity with partner marketing platforms and content management systems.
  • Experience working in a fast-paced, cross-functional environment.
  • At Netchannels, we value differences .
  • We believe that success is achieved by pulling together all talents from all sources.
  • We also believe that each and every single one of us can change the World.  We're dedicated to matching our talents with the best opportunity for them and for our clients.
  • Netchannels is proud to be an equal opportunity workplace.
  • We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
  • If you have a disability or special need that requires accommodation, please let us know.
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