Optimization Analyst

Job Description & Requirements

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company (‘Versant’) comprised of most of NBCUniversal’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

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Job Description

As part of UDX’s Digital and Technology team, the Optimization Analyst will play an essential role on the team responsible for enhancing and innovating the guest experience at Universal Studios Hollywood through the design and activation of experiments across multiple channels. This individual will be responsible for designing, executing, and analyzing A/B tests to improve key performance metrics across our digital platforms. The Optimization Analyst will collaborate closely with marketing, product, development teams and vendors to identify areas of opportunity for testing and use data-driven insights to improve user experience, increase engagement, and drive revenue growth.

Design of Experiments

• Develop hypotheses and testing plans based on data-driven insights and industry best practices
• Design and execute A/B/Multivariate tests across our digital platforms, including our website, mobile app, email and other outbound channels
• Partner with technical, development teams to ensure activation is validated and aligns with test design.
• Stay up-to-date with industry trends and best practices in A/B testing and optimization.

Optimization Analytics

• Monitor test results and provide regular updates to stakeholders
• Use statistical analysis to determine test significance and make data-driven recommendations for optimization.
• Inform test opportunities through the utilization of analytics tools that provide channel reporting, heuristic evaluations, heatmaps and session recordings.

Optimization Strategy

• Collaborate with cross-functional teams, channel leads and vendors to identify areas of opportunity for A/B testing
• Ability to interpret and analyze data, draw meaningful insights, and make data-driven recommendations for optimization strategies.

Communication and Collaboration

• Excellent verbal and written communication skills with the ability to interact professionally with a diverse group that includes specialists, management, and subject matter experts.
• Ability to communicate in business terms with business leadership and technical terms with technical partners.
• Seek opportunities to help other team members expand their knowledge and capabilities.

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Qualifications

• Bachelor’s degree is required – Marketing, Economics, Statistics, Business Administration or related field
• 2+ year marketing experience preferably in the travel, entertainment or retail industry.
• Strong analytical, planning, and critical decision-making skills.
• Excellent client service and problem-solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution.
• Knowledge of web/digital analytics and data analysis.
• Ability to use analytics to make recommendations for channel, user experience and business improvements.
• Understanding of optimization best practices, UX/UI principles, and digital marketing strategies.
• Familiarity with marketing technologies, including Adobe Target, Adobe Analytics, HTML, CSS, JavaScript, and content management systems (CMS).
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and present insights and recommendations to stakeholders.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the of the Careers website. Salary range: $69,000 – $80,000

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Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.