Marketing Insights & Analytics Strategist

Marketing Insights & Analytics Strategist

OSF HealthCare is dedicated to providing Mission Partners with a comprehensive and market-competitive total rewards package that includes benefits, compensation, recognition, and well-being offerings that focus on the whole person and engage with their current stage of life and career.

Expected pay for this position is $38.75 - $45.59 / hour. Actual pay will be determined by experience, skills, and internal equity. This is a salaried position.

Position Summary

The Marketing Insights & Analytics Strategist role is responsible for transforming data from multiple sources into clear, actionable insights that inform marketing strategy, optimize performance, and support leadership decision-making. This role will act as the central hub for marketing intelligence connecting performance data, consumer insights, and market research to build a balanced, data-driven narrative.

Qualifications

Required Qualifications :

Education :

Bachelors degree in marketing, business, analytics, statistics, economics, or a related field.

Experience :

7 years of experience in marketing analytics, insights, or market research, ideally in health care, multi-location enterprise, or a complex consumer-facing industry.

Other Skills / Knowledge :

• Excellent interpersonal and communication skills.
• Solid computer skills, including proficiency with Microsoft software.
• Strong analytical and problem-solving skills, with the ability to be detail oriented.
• Strong proficiency with analytics platforms (GA4, Siteimprove, Freshpaint, SEO tools, social listening tools, CRM reporting).
• Experience integrating market research data (e.g., NRC, survey platforms) with performance analytics.
• Strong data visualization and presentation skills (Tableau, Power BI, or equivalent).
• Ability to connect diverse data points into strategic insights.
• Adept at distinguishing correlation from causation and providing balanced, unbiased recommendations.
• Exceptional ability to translate data into compelling stories for senior leadership.
• Confident presenter comfortable with executive-level audiences. Comfortable working independently while collaborating across multiple teams.

OSF HealthCare is an Equal Opportunity Employer.