Senior Data Analyst

A company is looking for a Senior Media Data Analyst to manage measurement strategy and marketing analytics.

Key Responsibilities

Gather, analyze, and interpret campaign and customer data to identify performance drivers and opportunities

Create reports and dashboards to track campaign effectiveness and communicate insights

Own marketing measurement strategy across channels and campaigns, ensuring consistency and accuracy

Required Qualifications

Bachelor's degree in marketing with an emphasis in analytics or related field (or equivalent experience)

5+ years of experience in data analysis and marketing analytics (agency experience preferred)

Strong understanding of marketing metrics and attribution modeling

Experience working with media performance data across various channels

Proficiency in SQL and experience with Google Analytics and Google Tag Manager