Director of Marketing Operations

Director of Marketing Operations

Overview

The Director of Marketing Operations is a strategic and execution-oriented leader responsible for designing optimizing and scaling the processes systems and insights that power high-performing marketing. This role will serve as the operational backbone of the marketing organizationdriving efficiency improving campaign execution and ensuring marketing investments translate into measurable revenue impact.

A major focus of this role will be supporting two critical strategic initiatives:

1. AI-enabled Account-Based Marketing & Predictive Prospecting
2. AI-powered Lead Scoring & Attribution

The Director of Marketing Operations will partner closely with Marketing Sales RevOps and Technology teams to modernize marketing operations maximize the value of platforms like HubSpot Salesforce (SFDC) 6sense and embed AI-driven decisioning across the funnel.

Key Responsibilities

Marketing Operations Strategy & Process Optimization

• Own the end-to-end marketing operations strategy including campaign workflows data management reporting and performance measurement.
• Design and continuously improve core marketing processes to increase efficiency scalability and speed to market.
• Identify and eliminate operational friction across campaign planning execution and measurement.
• Establish best practices documentation and governance for marketing processes and tools.

Campaign Efficiency & Execution Enablement

• Partner with marketing teams to streamline campaign development execution and optimization.
• Ensure campaigns are operationally sound data-driven and aligned to revenue objectives.
• Improve visibility into campaign performance pipeline impact and ROI.
• Standardize campaign frameworks tracking and attribution models.

Marketing Technology & Platform Ownership

• Serve as the primary owner and strategist for HubSpot ensuring optimal configuration adoption and continuous improvement.
• Partner closely with RevOps and Sales Ops on Salesforce (SFDC) alignment data integrity and funnel visibility.
• Optimize and expand use of 6sense and other ABM / intent platforms to support predictive prospecting and account prioritization.
• Evaluate implement and integrate new marketing technologies as needed with a strong emphasis on AI-enabled capabilities.

Strategic Initiative #1: AI-Enabled ABM & Predictive Prospecting

• Operationalize AI-driven account-based marketing programs that identify in-market buyers earlier in the buying journey.
• Enable predictive prospecting models that prioritize outbound activity based on likelihood to convert.
• Partner with Sales and Marketing leaders to align account selection targeting and engagement strategies.
• Ensure data tooling and workflows support scalable ABM execution.

Strategic Initiative #2: AI-Powered Lead Scoring & Attribution

• Lead the design and rollout of AI-powered real-time lead scoring models.
• Improve lead qualification routing and prioritization to align marketing and sales around the highest-yield opportunities.
• Own attribution modeling to clearly connect marketing activities to pipeline and revenue outcomes.
• Ensure shared visibility and trust in data across Marketing and Sales.

Analytics Insights & Revenue Alignment

• Develop dashboards and reporting that provide actionable insights into funnel performance conversion rates and revenue impact.
• Partner with Sales and Revenue Operations to ensure tight alignment across the full buyer journey.
• Use data and AI-driven insights to inform strategic decisions and continuous improvement.

Required Qualifications

• 6 years of experience in Marketing Operations Revenue Operations or Marketing Technology including leadership experience.
• Deep hands-on expertise with HubSpot (required) and Salesforce (SFDC).
• Experience with ABM and intent platforms such as 6sense (or similar).
• Proven experience improving marketing efficiency scalability and campaign execution.
• Strong understanding of B2B demand generation ABM lead management and attribution.
• Demonstrated ability to partner cross-functionally with Marketing Sales and RevOps teams.
• Data-driven mindset with experience using analytics to drive decisions.

Preferred Qualifications

• Experience implementing or operationalizing AI-driven marketing capabilities (predictive scoring intent modeling attribution).
• Background in high-growth B2B or SaaS environments.
• Familiarity with additional martech tools (e.g. marketing automation data enrichment BI tools).
• Experience supporting major strategic transformations or platform rollouts.

What Success Looks Like

• Marketing campaigns run faster cleaner and with greater impact.
• HubSpot and SFDC are fully optimized trusted and widely adopted.
• Sales and Marketing are aligned around shared data scoring and attribution.
• AI-driven ABM and lead scoring materially improve pipeline quality and conversion rates.
• Marketing operations is viewed as a strategic growth enginenot just a support function.