50870484794 - Performance Marketer

Performance Marketer

Job Type : Full-Time Location : 100% Remote Timezone : US (PST)

About Our Client : Our client is a fast-growing provider of high-quality promotional products and branded merchandise. They help brands create lasting impact through custom apparel, corporate gifts, event merchandise, and more. As they continue to expand, they are seeking a results-driven Performance Marketer to elevate their digital presence, generate high-quality leads, and scale their paid advertising efforts across multiple platforms.

Role Overview

The Performance Marketer will take ownership of planning, executing, and optimizing paid advertising campaignsprimarily across Meta (Facebook & Instagram) and Google Ads. Experience in the promotional products industry is a major bonus, as understanding buying cycles, product customization, and niche audience targeting will help supercharge results.

This is a role for someone who loves data, testing, and performance-driven growth.

Key Responsibilities

• Plan, build, and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions (Search, Display, and remarketing).
• Develop and maintain keyword strategies, bidding approaches, and audience targeting across Google Ads.
• Craft high-performing ad creatives, copy, and targeting strategies tailored to each platform.
• Analyze campaign performance and deliver insights to improve ROAS, CPA, and lead quality.
• Monitor daily budgets, pacing, and performance metrics across all active campaigns.
• Develop and execute A / B tests for creatives, audiences, keywords, and landing pages.
• Work closely with the sales team to ensure lead quality and proper funnel tracking from ad to close.
• Manage pixel tracking, conversion events, and attribution across Meta, Google, and analytics platforms.
• Identify opportunities to scale and expand across additional paid channels (TikTok, LinkedIn, etc.).
• Stay up to date on Meta and Google Ads platform changes, algorithms, and performance best practices.
• Contribute to content ideas, messaging angles, and brand-aligned creative concepts.

Qualifications