CRM Loyalty Manager

divh2CRM Loyalty Manager / h2pLocation : Los Angeles, CA (Hybrid or Remote) / ppReports to : Senior Director of eCommerce Digital Marketing / ppExperience Level : 3+ years / ppAbout the Role / ppWere looking for a data-driven, creative, and retention-focused CRM Loyalty Manager to own our customer lifecyclefrom first purchase to lifelong loyalty. Under the leadership of the Senior Director of Ecommerce Digital marketing, youll collaborate on the strategy, execution, and optimization across email, SMS, app, and loyalty programs to drive retention, repeat purchase, and customer LTV. / ppWhat Youll Do / ppCRM Retention Strategy / pulliDevelop and execute CRM strategies that increase customer retention, repeat purchase rate, and overall LTV. / liliManage end-to-end customer lifecycle campaigns, from onboarding to re-engagement. / liliPartner with performance marketing and e-commerce teams to ensure consistent messaging across all touchpoints. / li / ulpEmail, SMS, App Marketing / pulliBuild automated and campaign sends in Klaviyo and Attentive, optimizing for engagement, conversion, and deliverability. / liliCollaborate with creative and merchandising teams on storytelling, product segmentation, and seasonal messaging. / liliManage push notifications and in-app engagement through Tapcart to drive mobile conversions. / li / ulpLoyalty Retention Programs / pulliAssist in developing and executing the brands loyalty program strategystructure, tiering, rewards, and communications. / liliPartner with vendors and internal teams to integrate loyalty seamlessly across Shopify and marketing channels. / liliAnalyze performance and customer feedback to evolve the program for higher participation and ROI. / li / ulpData, Reporting Segmentation / pulliBuild customer segments for personalized communications based on behavior, purchase history, and predicted LTV. / liliManage our agency to report on CRM KPIs (retention, churn, repeat rate, AOV, LTV, email / SMS revenue contribution). / liliCollaborate to identify opportunities for improved targeting and automation. / li / ulpWhat Were Looking For / pulli3+ years of experience in CRM, email, SMS, or loyalty marketingideally in a DTC or eCommerce environment. Experience in fashion or beauty is required. / liliHands-on experience with Shopify, Klaviyo, Attentive, Tapcart, and loyalty platforms (e.g., LoyaltyLion, Smile.io, Yotpo). / liliStrong understanding of customer segmentation, automation, and data-driven marketing. / liliExcellent project management and cross-functional collaboration skills. / liliPassion for fashion, lifestyle, or consumer brands with a strong brand voice. / li / ululliExperience with A / B testing, GA4, or attribution platforms (e.g., Triple Whale, Northbeam). / li / ululliBackground in app engagement or push notification strategy. / li / ulpNice to Have / pulliStrong creative sensibility and copywriting experience for CRM campaigns. / li / ul / div