Performance Marketing Manager (Amazon 1P)

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HARRY'S COMMENTS: We are working with a well-established manufacturer of air purification products/systems in its search for a world-class 1P Amazon Performance Marketing Manager.

This is a HYBRID position located in New York City. You'll be expected to be onsite 1 day a week. This is non-negotiable. As such, you will be expected to live in the metro NYC area (commutable).

Our client is a leading manufacturer of air purification solutions. Over the years, they've become renowned for innovative, energy-efficient air purifiers that combine mechanical and electrostatic filtration. Our client operates in over 50 countries.

The range of products has been designed to cater to many different environments, from compact, colorful models to professional-grade purifiers for larger spaces.

The 1P Amazon Performance Marketing Manager will drive continued eCommerce growth. With a strategic focus on Amazon, this hire will partner with cross-functional teams and agencies to drive lifetime value for the business and achieve business objectives through performance media.

As such, it’s important that you have hands-on experience with Amazon (ideally Amazon 1P / Vendor Central) as well as strong business acumen to be able to generate holistic and strategic media strategies focused on both acquisition & retention.

This position holds cross-functional responsibilities and will work closely with Sales, Operations, Brand, agency partners, and Finance business partners to execute effective strategic initiatives. This role reports to the Head of DTC.

The ideal candidate for this position has expertise and a track record of owning Sponsored Ads/Sponsored Brand Ads/ETC. In this role, you'll have the luxury of an agency to help you with the day-to-day. With that being said, we'd like to see a candidate who has both.

• Against which Amazon/Marketplace (1P) KPI's is your success bonused / reviewed against?
• Discuss with me the Amazon (1P) strategies with which you have HANDS ON EXPERIENCE. You'll be asked to send me a link to your CURRENT Amazon 1P store.
• Are there any other OFF-Amazon performance marketing channels/platforms with which you have hands-on experience?

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include ...

1. The "real" background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one's no different.
3. What your average day/week will look like in this role. There's what you read in the standard ecommerce job posting ... then there's reality. We've got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you'll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 50 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

• Strategic Leadership: Develop and execute comprehensive performance media strategies across paid search, social, display, and affiliate channels to drive acquisition and retention across DTC, Amazon and Omnichannel retailers
• Data analysis & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize budgets and strategies accordingly. Use data insights to inform strategic decisions and drive continuous improvement. Report back on performance to key senior stakeholders.
• Testing and Measurement Roadmap: Develop and drive a clear testing and measurement roadmap to generate actionable insights and optimize performance media strategies. Design experiments, A/B tests, and multivariate tests to evaluate different variables and uncover opportunities for improvement.
• Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including Sales, Operations, Brand, and Finance, to align performance marketing initiatives with broader business objectives. Leverage insights from collaboration to refine strategies and enhance overall effectiveness.
• Capability Development: Lead the development of internal and agency digital media capabilities, ensuring teams are equipped to execute strategies effectively and adapt to evolving market trends.

• Data- driven mindset: demonstrates passion for digging into performance drivers and generating insights based on media
• Project Management: Strong project management skills with the ability to effectively prioritize tasks, manage timelines, and coordinate multiple projects simultaneously
• Market Analysis and Competitive Intelligence: Proficiency in conducting market analysis and gathering competitive intelligence to inform strategy development and identify opportunities for growth
• Creative Problem-Solving: Demonstrated ability to think creatively, solve complex problems, and adapt strategies based on changing market dynamics and business needs
• Strong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and strategies to diverse stakeholders at all levels of the organization -- including senior management.

• Bachelors’ degree in marketing or related field
• 5+ years of experience leading performance marketing inclusive of paid social, search, shopping, display and video
• Breadth of understanding across media execution, ad tech, tracking & analytics including proficiency with GA4, google tag manager and paid media platforms including Google Ads and Amazon Advertising
• Experience managing media agencies, SaaS platforms and media partners (i.e. Facebook, Amazon Advertising)
• Strong understanding of retail media landscape across omnichannel retailers including Criteo, Walmart Connect and Roundel

To apply, please send your current resume to Harry [dot] Joiner [at] EcommerceRecruiter [dot] com.