Media Planner

Media Services --> Digital Media Planner

Fort Lauderdale, FL • ID: 4547 • Full-Time/Regular

Overall Objective:

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media , the Media Planner will present strategic media plans to clients.

Responsibilities:

·Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

oNational and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

oCouponing via FSI, shared and direct mail alternatives

oLocal events ideation and implementation, i.e., local guerilla marketing

·Work as part of a media planning and buying group, applying media solutions to overall client objectives

·Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan

·train assistant level employees

·As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

·Organize, implement and control the day-to-day media planning development process including coordination among assistants.

·Plan traditional media campaign strategy in tandem with interactive media team

·Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans

·Complete assigned areas of the annual media plan(s) in their entirety

·Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

·Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

·Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

·Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

·Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

·Negotiate the print/OOH rates and added value.

·Issue insertion orders from BAP for all print/OOH/internet planned for each market

·Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;

oUnderstanding of current marketplace conditions,

oCompetitive spending,

oMedia and Promotional Opportunities

oInvoice Approval and Billing.

Requirements

·Bachelor’s degree in business, marketing, advertising or related field

·4+ years media planning experience as a Media Planner

·Demonstrated presentation and writing skills

·Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

·MS Office: Internet Explorer, Excel, Word and PowerPoint

·Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

·Experience in working with retail clients is highly desirable

·Experience directly managing a staff of one or more is highly desirable

·Full-service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document