Website Content Manager

Description

About the role As Website Content Manager, you will own the roadmap and content strategy for . Reporting to the Vice President, Ecommerce and Digital you’ll partner with other teams and outside partners to develop a content and website roadmap, design new pages, set up and publish pages in Acquia Site Studio, and work with IT to manage a collaborative and efficient content authoring will identify opportunities to enhance the online experience to create a stronger full funnel experience that converts new visitors into patients and that nurtures existing patients to generate return visits and is a hybrid position with a minimum of two onsite days per week at our Vienna, VA or Raleigh, NC office. You Will

• Own the publishing calendar and process for creating new content, updating existing content and managing promotional banners on .
• Partner with the brand and creative team and other MyEyeDr. departments to draft and review new site content, maintaining a consistent brand voice and championing web best practices.
• Champion SEO best practices- work with outside agency to review SEO performance and implement changes as needed.
• Own the roadmap for content modules onsite and work with IT to evolve the available library to meet content publishing needs.
• Develop and oversee content publishing process, ensuring adequate review and business approvals as well as QAing before content goes live.
• Ensure website is aligned with overall promotional calendar and brand style guide.
• Work with outside partners to create new content and evolve the digital experience.
• Collaborate with a wide group of MyEyeDr. stakeholders to create and approve new content.
• When needed, set up content directly in Acquia / Drupal; function as SME for content publishing.
• Comfortable functioning as a strategy leader for the content site and in a hands on capacity.

About You

Grow with Us

Introduction | MyEyeDr. How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company : a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry : we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients. This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.