Coordinator, Marketing

Job Location:

Carlsbad Premium Outlets

PRIMARY PURPOSE:
The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

• Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.

• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.

• Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.

• Adhere to policies and procedures related to each marketing department initiative within the center.

• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.

• Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.

• Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.

• Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.

• Actively participate in community-centric events, networking, and community outreach efforts.

• Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.

• Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.

• Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.

• Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.

• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

• Assist in the preparation of contracts and purchase orders.

• Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.

• Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.

• Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.

• Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.

• Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.

• Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.

• Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.

• Track and analyze tourist traffic, including groups and free independent travelers.

• Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.

• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

MINIMUM QUALIFICATIONS:

• College degree preferred

• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting

• Knowledge of retail management, marketing, tourism, social media or communication

• Ability to handle multiple projects simultaneously

• Well-developed oral and written skills

• Sound fiscal management and budgeting skills

• Excellent word processing, Excel, and Power Point skills

• Flexibility to work varied schedules including weekends and evenings

• Bilingual is a plus