DIGITAL MARKETING MANAGER

HILTON - KWAZULU-NATAL

On-site or Hybrid | Full-time or Part-time

We are looking for an experienced Digital Marketing Manager to lead and manage our agency’s digital strategy, execution, and performance. This role requires a strategic thinker with hands‑on expertise in digital campaigns, content development, and performance analysis. The ideal candidate is detail‑oriented, analytical, and skilled at delivering impactful digital marketing solutions.

Develop and implement comprehensive digital marketing strategies aligned with business objectives.

Strategise, plan, execute, and optimise multi‑channel campaigns across social media, search, email, and paid media.

Identify new opportunities for audience growth, lead generation, and brand engagement.

Ensure data‑driven decision‑making through audience insights, segmentation, and campaign performance analysis.

Ensure brand consistency and alignment with business goals across all digital channels.

Stay ahead of industry trends, emerging technologies, and digital best practices.

Website & Platform Management

Manage website performance, user experience (UX / UI), and content updates.

Oversee SEO and web analytics to improve site traffic and engagement.

Collaborate with developers, designers, and content teams to enhance digital platforms.

Content Creation

Create and manage high‑quality digital content that drives engagement and conversions.

Write compelling, brand‑aligned copy for social media, websites, email campaigns and paid media.

Manage social media accounts, including scheduling, posting, and responding to audience engagement.

Collaborate with design team to produce multimedia content.

Data, Analytics & Performance Optimisation

Track, analyse, and report on key performance metrics across all digital channels.

Monitor and analyse campaign performance, using insights to improve digital effectiveness.

Generate reports that provide actionable recommendations for ongoing optimisation.

Conduct A / B testing, audience segmentation, conversion rate optimisation (CRO) and performance analysis to refine strategies.

Project & Team Co‑ordination

Manage digital marketing projects, ensuring deadlines, budgets, and objectives are met.

Work closely with designers, developers, and external partners to execute campaigns effectively.

Provide guidance and oversight to any junior team members where necessary.

Technology & Innovation

Identify and implement digital tools, automation, and software solutions to improve efficiency.

Ensure seamless integration of digital technologies with marketing and business processes.

Manage digital assets, CRM systems, and marketing automation tools.

Skills & Experience Required

• 5 years of experience in digital marketing, preferably within an agency setting.

Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Business, Advertising, or a related field.

Extensive knowledge of digital advertising, SEO, content marketing, and email marketing.

Proficiency in Google Analytics, Google Ads, Google Tag Manager, Meta Business Suite and social media management and analytics tools.

Experience with marketing automation and CRM systems (Mailchimp, HubSpot or similar).

Strong analytical skills and proficient in campaign performance tracking and reporting.

Excellent copywriting and content strategy skills.

Ability to manage multiple projects simultaneously and meet tight deadlines.

A strategic thinker who can see both the big picture and the crucial details.

A strong communicator, capable of managing high‑level relationships with diplomacy and discretion.

A fast‑paced, solutions‑driven executor, able to manage multiple projects and shifting priorities with ease.

Passionate about marketing and design, with an appreciation for the fast‑moving nature of the industry.

Certifications (Preferred but Not Mandatory)

Google Ads Certification (Search, Display, or Video)

Google Analytics Certification

HubSpot Content Marketing or Email Marketing Certification

SEMrush or Yoast SEO Certification

How to Apply

Please submit your CV and a cover letter explaining why you’re the ideal candidate for this Digital Marketing Manager position to candice@crookesandco.com.

PLEASE NOTE :

This job is based in Hilton KZN and is on-site. Salary is dependent on experience and qualifications.

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