Digital Marketing Manager

Digital Marketing Manager
Location: St. Louis Park, MN

Position Summary:
We are seeking a Digital Marketing Manager (DMM) that will lead the development and execution of digital marketing strategies to drive lead generation, brand awareness, and engagement. This role requires a data-driven marketer with strong expertise in digital channels, analytics, and content strategy. This role contributes to a comprehensive digital strategy by executing projects, optimizing digital channels and tactics, and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders, engaging both direct-to-patient and healthcare provider audiences.
Qualified candidates have proven expertise in web and .com platforms, paid media management, email nurture programs, customer relationship management (CRM) marketing, SEO/SEM, and social media marketing (both organic and paid).
This role reports to the Digital Strategy and Patient Nurturing Marketing Manager and works closely with the digital media team and web developer partners, contributing to overall strategy with a strong focus on digital execution and activation. As a key contributor, the DMM plays a critical role in achieving business goals.

Responsibilities:

Strategy & Planning

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, paid media, social media and other key digital channels, in alignment with the broader marketing goals to ensure an integrated marketing campaign strategy and activation.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to digital journey mapping exercises with cross-functional teams, developing integrated communication plans that align with customer journey.

Content & Social Media

• Develop and execute a cohesive content strategy across social platforms (LinkedIn, TikTok, Facebook, Twitter, etc.) to drive engagement, brand visibility, and audience growth.

SEO/SEM & Website Management

• Optimize website performance and search visibility through ongoing SEO/SEM strategy, analytics monitoring, and continuous site improvements.

Digital Media Strategy & Execution

• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning execution and implementation.

Analytics & Reporting

• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.

Collaboration

• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.

Required Qualifications:

• Bachelor’s degree in a relevant field, with a strong preference for marketing.
• Minimum of 5 years of experience in digital marketing within a B2C or B2B environment.
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics, Google Ads, SEO tools, social media platforms and familiarity with data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and project management skills.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.

Preferred Qualifications:

• MBA or advanced degree in a related field.
• Experience with Microsoft Dynamics preferred.
• Familiarity with compliance and regulatory requirements for digital marketing.

Total Compensation: $150,000-165,000 DOE

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