VP of Marketing

Are you a highly driven builder who wants to take ownership of a major growth engine? Do you love creating something big, moving fast, and driving measurable results? Are you the type of leader who pushes initiatives forward, tests new ideas, and refuses to settle for mediocre performance? Do you thrive when you are responsible for growth and have the freedom to execute? Are you energized by competition, momentum, and the challenge of scaling something that matters? Do you sometimes feel like you move faster than the people around you?

If so, this role may be for you. We are looking for a marketing leader who wants to own and scale StoryBrand’s growth engine.

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StoryBrand is one of the most influential marketing frameworks in the world. Our mission is simple: help businesses clarify their message so customers engage.

Over the past decade, the StoryBrand framework has helped thousands of businesses grow. Today we are building something bigger — a fully integrated marketing system that generates high-volume leads, connects those leads with our certified partners, and drives revenue through a powerful ecosystem of courses, workshops, and programs.

We call it our marketing factory floor.

This system combines:

• high-volume lead generation
• a partner referral engine
• multiple product funnels
• a powerful content platform

As VP of Marketing, you will take ownership of this engine and help scale it dramatically.

You will work directly with CEO Donald Miller, collaborating with our media team, certified partner network, and internal marketing staff to build a system that produces predictable growth.

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The VP of Marketing owns StoryBrand’s marketing engine and the systems that drive lead generation, partner referrals, and product revenue.

Success in this role will be measured by the following outcomes:

1. Lead Generation Growth

Drive daily lead acquisition through StoryBrand’s unified call-to-action and marketing funnels.

Target: 1,000+ new Weekly Soundbite subscribers per day.

2. Funnel Architecture & Performance

Build and continuously improve StoryBrand’s full marketing funnel inside HubSpot, including:

• landing pages
• nurture sequences
• segmentation and automation
• performance reporting and attribution

3. Lead Referral Engine

Own the intake and referral system that connects subscribers with StoryBrand Certified Partners.

Target: 5% of subscribers requesting a partner introduction.

4. Product Funnel Revenue

Lead marketing and conversion optimization for StoryBrand’s course and event products, including:

• Soundbite Strategy On-Demand
• StoryBrand Live Workshops
• StoryBrand Private Workshops
• StoryBrand Mastermind
• StoryBrand Sales Training

This includes launches, nurture campaigns, landing pages, and ongoing funnel optimization.

5. HubSpot System Ownership

Serve as StoryBrand’s primary HubSpot architect, ensuring:

• accurate reporting
• reliable automation
• scalable marketing infrastructure
• clean segmentation and scoring models

6. Marketing Team Leadership

Lead and develop a small internal team including:

• Copywriter
• Email Marketing Manager
• Marketing Project Manager

You will also manage external vendors for paid advertising and social media.

7. Cross-Team Marketing Alignment

Work closely with StoryBrand’s:

• Media team
• Sales team
• Design & Development team
• StoryBrand Certified Guide team
• Coach Builder team

to ensure messaging, campaigns, and launches are aligned across the organization.

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First-Year Success Indicators

Within the first 12 months, this leader will:

• Build predictable lead generation momentum toward 1,000 subscribers per day
• Improve the Lead Referral Report conversion rate to 5% or higher
• Establish reliable revenue patterns across StoryBrand’s course and event funnels
• Fully optimize StoryBrand’s marketing systems inside HubSpot
• Position the marketing engine for the next phase of company growth

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