Senior Marketing Manager

Senior Marketing Manager, Rx Solutions And Launch Excellence

Join BD Parata's Global Platform team as a Senior Marketing Manager and drive the future of pharmacy automation! Parata is a high-growth, strategic business in the Pharmacy Automation platform, offering cutting-edge central fill solutions that combine automation hardware, workflow management software, and services for high-volume dispensing operations. These solutions deliver clinical, operational, and financial improvements.

Reporting directly to the Associate Director, Central Fill, we are seeking a dynamic Senior Marketing Manager to lead our Rx Solutions and Launch Excellence initiatives. This role is pivotal in driving the success of innovative hardware programs, focused on Rx Filling and Workflow Optimization Launches. You will oversee the product management of key Central Fill solutions. Your expertise will be crucial in driving commercial excellence and optimizing workflow processes to enhance efficiency and customer satisfaction.

Requirements

Lead the end-to-end product lifecycle for Central Fill Hardware Solutions, including simplification and end-of-life strategies.

Ensure alignment with market needs and business objectives.

Develop and implement strategies to enhance customer satisfaction and retention.

Identify opportunities for product upgrades and improvements.

Work closely with sales and customer support teams to ensure seamless upgrades.

Marketing core team member for Hardware Launches.

Conduct market research and competitive analysis to inform marketing tactics, portfolio roadmap, and uncover market trends for hardware in a central fill environment.

Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue.

Develop messaging, training, product claims and product-specific content and tools.

Develop pricing strategies and promotional plans.

Coordinate with supply-chain on global demand forecast and manage product-level supply continuity.

Plan and execute internal marketing campaigns to support the growth and vitality of the product portfolio, ensuring alignment with overall marketing strategies.

Education

Bachelor's degree required, MBA or advanced degree preferred.

Experience

5+ years experience in the medical device and / or software product management.

Demonstrated ability to set vision, develop and implement product strategies and drive successful execution to meet business objectives.

Demonstrated track record of achieving results working across dynamic teams, complex business environments and matrix organizations.

Strong analytics, market research, and presentation skills.

Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.

Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.

Strong collaborative mindset, interpersonal skills and ability to work in a matrix organizational structure.

Ability to travel domestically up to 25% of the time.

This is your chance to make a significant impact in a fast-paced, dynamic environment. If you're a strategic thinker with a passion for product success and revenue optimization, we want you on our team!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.