Manager, Sales Acceleration Marketing

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.

Overview

The Sales Acceleration Marketing Manager is crucial in supporting the development and execution of Sales Plays while serving as a key member of Sales Play Center of Excellence. This role collaborates closely with cross-functional teams across marketing and sales operations at Paychex. Primary focus entails developing a developing a Sales Play audience strategy, developing internal collateral, creating outreach strategies, and monitoring Sales Play performance.

Responsibilities

Develop both inbound (digital, ABM) and outbound (sales outreach) tactics along customer journey.

Analyzes marketing campaign performance and execution while overseeing optimizations and data leveraging to drive decision-making.

Manage multiple projects simultaneously and prioritize tasks across plays to meet deadlines.

Makes strategic decisions based on deep understanding of the market, industry trends, articulating the value prop unique to the sales play.

Responsible for effectively managing budgets to optimize sales play performance and deliver results.

Ensures open and transparent communication within the team, with other departments, and senior leadership, fostering a shared understanding of goals and progress.

Develops comprehensive reporting and insights from inbound campaign performance.

Works with cross-functional teams to guide effective messaging, assets, and collateral needed to support campaigns.

Manages consumer insights generation through test and learn, optimizations, and stakeholder input.

Builds strong relationships with internal stakeholders, subject matter experts, and external partners.

Continuously seek out opportunities to improve Sales Play marketing processes and drive efficiency.

Performs other duties as assigned by Sales Acceleration Marketing leadership team.

Qualifications

Bachelor's Degree in Business, Marketing or another relatable field - Preferred

Master's Degree in Business, Marketing or another relatable field - Preferred

7 years of experience in B2B marketing or sales experience.

5 years of experience in Campaign management experience identifying the strategies you will use to support business goals, then designing, planning, testing, and monitoring the campaign while analyzing results along the way.

1 year of experience in Digital media strategy planning, optimization, and analysis experience.

1 year of experience in PEO or HCM industry experience.

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $95,000 - $140,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and / or experience which may result in total compensation outside of this range.

Live the Paychex Values

Act with uncompromising integrity.

Provide outstanding service and build trusted relationships.

Drive innovation in our products and services and continually improve our processes.

Work in partnership and support each other.

Be personally accountable and deliver on commitments.

Treat each other with respect and dignity.

What's in it for you?

We value your well-being : We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.

We value your time : From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.

We value your development : Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.

We value your perspective : Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.

We value our communities : We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Note : The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

Not sure if you meet every requirement?

At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.

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