SEM / Paid Search Specialist

SEM/Paid Search Specialist

Location: SheMed HQ, Miami, FL 33132

Department: Marketing

Reports to: Director of Marketing

Position Summary

To continue scaling our reach, we're seeking an experienced and performance-focused SEM/Paid Search Specialist to own and optimize our digital advertising strategy across multiple platforms. If you live and breathe paid media, love testing new channels, and thrive on driving measurable resultsthis is your role.

Key Responsibilities

• Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/Instagram, and more.
• Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC).
• Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation.
• Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations.
• Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools.
• Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4).
• Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social.

Qualifications

• Hands-on experience managing high-budget, multi-channel digital ad campaigns.
• Proven expertise with:
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads
• Facebook/Instagram via Business Manager
• TikTok Ads
• Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy.
• Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution.
• Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action.
• Strong command of Google Analytics 4 (GA4) and custom reporting tools.
• Excellent copywriting, creative briefing, and testing capabilities.
• Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment.
• Bonus: experience in healthcare, telehealth, or wellness sectors.