Program Marketing Coordinator

Program Marketing Coordinator

The Program Marketing Coordinator will develop and execute focused, program-level marketing strategies to enhance Baylor's competitive position in key academic disciplines. This position will craft tailored messaging, launch innovative campaigns, and collaborate with academic units to drive awareness, differentiation, and enrollment across targeted programs.

A bachelor's degree and three years of work experience are required. Five years of relevant experience is preferred.

Additional experience or education will be considered in lieu of one another.

The successful candidate will exhibit the following skills, abilities and other characteristics :

• Experience in marketing, ideally in higher education or in a context of targeting distinct market segments or program areas
• Strong experience with digital marketing channels (email, social media, SEO / SEM, display) and campaign analytics
• Excellent writing, editing, and storytelling skills; ability to translate academic value propositions into compelling messaging
• Ability to collaborate across organizational units and influence stakeholders (faculty, academic leadership, admissions)
• High level of initiative, creativity, and willingness to pilot new marketing tactics
• Strong analytical mindset and comfort working with data, metrics, and performance dashboards
• Project management skills; ability to manage multiple campaigns concurrently, ensuring deadlines and quality
• Familiarity with marketing technologies (e.g., CRM, email automation, web analytics tools) is preferred
• Experience marketing academic programs, graduate education, or professional education
• Knowledge of trends in higher education enrollment, program differentiation, and competitor landscapes
• Experience in content marketing (blogs, video scripts, podcasts) or inbound marketing
• Knowledge of Baylor brand, culture, or internal operations (preferred but not required)

Must be able to travel outside of the state of Texas.

A hybrid work arrangement will be considered on a case by case basis.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do :

What You Can Expect :

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.